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Get the Hottest New Smartphones at 50 Percent Off with Trade-In of Current Smartphone

AT&T Launches $100 Minimum Smartphone Trade-In Offer to Customers with a Two-year wireless agreement

Dallas, Texas, November 13, 2013

Beginning Nov. 13, consumers who trade in their current, qualified smartphone to AT&T* in store will be eligible to receive at least $100 off the purchase of some of the season’s hottest smartphones like the HTC One® 32-G Band and the Samsung Galaxy S® 4 16 GB.  These devices are normally $199.99 with a qualifying two-year wireless agreement but, with this limited time promotion, consumers can get them for $99.99**.

This promotion applies to select AT&T smartphones, and gives customers access to the latest devices at a fraction of the cost or, in the case of smartphones priced under $99.99**, for free. 

Some trade-in smartphones may have a  trade-in value higher than $100.  In this case, customers will receive the higher value. 

To take advantage of this offer, customers are encouraged to visit any AT&T company-owned retail store or participating authorized dealer with their previous smartphone that is no more than three years old and in good, working condition.  In AT&T company-owned stores, upon trading in their qualified smartphone, customers will receive a minimum $100 AT&T Promotion Card on-the-spot when they make an eligible smartphone purchase.***

The promotion card can be used immediately towards the purchase of a new smartphone, a connected tablet, new accessories or a wireless service bill. Offer is for a limited time only, ending Dec. 7, 2013. Promotion can change at any time.

“We’re thrilled to bring back this popular trade-in offer and help AT&T customers to get their hands on the latest smartphones at a great price,” said Eric Goldfeld, AVP- Marketing Management, AT&T.  “With the holidays right around the corner, this is a great time to get gift shopping done early, treat yourself with a new smartphone or apply the credit to your account –your choice.”

In AT&T company-owned retail stores, AT&T’s standard Trade-In Program also lets customers turn in old wireless devices and receive an AT&T Promotion Card reflective of the device’s trade-in value and condition. Customers can use the card to offset the cost of some of the latest wireless devices or the purchase of other AT&T products and services.*** All devices, including tablets data cards and feature phones – regardless of manufacturer or date purchased – will be considered for trade-in.


AT&T offers a great line-up of the latest smartphones that run on the AT&T 4G LTE network, the nation’s fastest and most reliable network, which currently covers   more than 250 million people – with plans to cover  nearly 270 million people by the end of 2013.***** Meanwhile, AT&T was named America’s fastest 4G LTE network, in PC Magazine’s 2013 Fastest Mobile Networks study of 30 markets – and also swept the top rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, South-Central, Northwest and Southwest.******

Helpful Tools Make it Even Easier to Switch Smartphones

  • Switching to a new smartphone has never been easier with AT&T Mobile Transfer, an app that syncs contacts, photos and videos from your old phone to your new phone.  Just visit www.att.com/mobiletransfer to make sure both phones are compatible, download the app and follow the instructions to transfer.
  • Likewise, setting up your new smartphone is a snap with  AT&T Ready2Go, a free service that helps you to easily set up and personalize your device in minutes from the comfort of your personal computer. With Ready2Go, it’s easy to set up your email accounts, import your contacts, connect to your social networks and more.*******