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AT&T Launches Best-Ever Prices for Families on its Best-in-Class Network

Big Savings Available for Millions of Families & Small Businesses

Dallas, Texas, February 01, 2014

Get ready to take advantage of AT&T’s1 (NYSE:T) best-ever prices for people wanting a family-size bucket of data and unlimited talk and text on the nation’s most reliable 4G LTE network.2 As an example, a family of four can now get unlimited talk and text, and 10GB of data – enough for the whole family to share – for $160 a month.3 

These best-ever prices on AT&T’s best-in-class network are available beginning tomorrow to any AT&T customer, including small businesses with up to 10 lines, and customers of Verizon, Sprint, T-Mobile and other wireless carriers who switch to AT&T. 

Here’s how it works

# of Smartphones

Monthly Service Cost

What You Get

2

$130

Family-Size 10GB of Data

+

Unlimited Talk & Text

3

$145

4

$160

5

$175

Need more than 5 lines?

Easy. It’s $15 more per line.

 

New Customers Can Switch and Save

Customers new to AT&T can get these best-ever prices on AT&T’s award-winning network when they sign up for a 10GB or larger bucket of data and purchase a phone with AT&T NextSM (no annual service contract and get a new device every year for $0 down) or bring their own device or purchase a phone at full retail price.

Here’s an example: Today, Verizon charges $260 monthly for a comparable plan that’s now $160 from AT&T. A family with four smartphones with unlimited talk and text, and a shared 10GB bucket of data, could switch to AT&T from Verizon and save $100 a month. In addition to the big monthly savings, the family in this example would get a $400 bill credit for the four smartphone lines of service added.4

Savings for Current AT&T Customers

Current AT&T customers can save big with these new plans, too, when they choose a 10GB or larger bucket of data. For example, a family or small business with four smartphones could move to this new plan and save between $40 and $100 per month, depending on their current plan.5  

“These new plans give customers what they want – our best-ever prices on a best-in-class network,” said David Christopher, chief marketing officer, AT&T Mobility.  “We’re making it easy for families who want it all – great service, great value and big bucket of data to share.”

Also, for a limited time only, all new and existing AT&T customers will receive a $100 bill credit for each new line of service added – whether a smartphone, tablet, feature phone, mobile hotspot or AT&T Wireless Home Phone.6

Starting tonight, customers can learn more about the new plans and determine which plan is best for them at www.att.com/mobilesharesavings.

New Low Prices Combined with AT&T’s Best-in-Class Network

Network coverage and quality are top reasons customers choose AT&T.

RootMetrics® ranked AT&T 1st or tied for 1st in combined (call, text, data) performance in 93 of 125 cities in the second half of 2013 – more markets than any other carrier. Our next closest competitor was tops in 68 markets. All other wireless companies were tops in only five markets combined.7

AT&T’s 4G LTE network now covers nearly 280 million people across the country – that’s
more than 60 million more people than Sprint or T-Mobile covers.

When it comes to voice, AT&T is in a dead heat with Verizon for fewest dropped calls, at less than one percent. Our other two national competitors have twice as many or more dropped calls.

AT&T’s 4G LTE network was recognized as delivering faster average download and upload speeds than any of our competitors in PCWorld/TechHive’s most recent 20-market speed tests.8

Also, AT&T was named as America’s fastest 4G LTE network in PC Magazine’s most recent study.  AT&T swept the top rankings in all six U.S. regions, and ranked 1st in 24 of the 30 markets.9

Plus, AT&T Mobility offers customers an award-winning customer service and retail experience.

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