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Media Kit: Holiday Gift Guide



Holiday Gift Guide
Cool Gifts, Hot Deals

Cool Gifts, Hot Deals
As the saying goes, "'Tis better to give than to receive." Whether you're in search of a new netbook to wrap and place under the tree or a fun little accessory to stuff into stockings, AT&T has cool gadgets and great deals to offer gift-seekers this holiday.

Personalize Your Purchase

Personalize Your Purchase
Like the endless ways to trim a tree, there are countless ways to personalize existing or newly purchased AT&T products and services. Don’t just deck the halls this holiday – consider decking your device with new apps. Define your couch potato preferences through cool U-verse TV apps. Whatever your style, product or service, AT&T offers ways to make it uniquely yours.

Tips & Tools

Tips & Tools
AT&T wants to equip you with advice that may help you navigate the season. From tools that make it easy to find the right device to tips on recycling your old handset, AT&T has a sack-full of helpful information to share this holiday.

Santa & The Season

Santa & The Season
He's making a list... He's checking it twice...
To help make this a fun and memorable holiday, AT&T is introducing new ways to get in touch with Santa this season. AT&T wireless customers can text their holiday wish lists to Santa - and receive a response back from him. Just text Santa to 1224 to get started. Additionally,
AT&T U-verse's  Santa Tracker lets subscribers monitor Santa's whereabouts as he makes his way around the world on Christmas Eve, read biographic information on each of his reindeer, learn about the North Pole and more.

Cool Gifts, Hot Deals
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There's "Nothing Like the Holidays"
AT&T U-verse TV also has a new "Happy Holiday Movies" section in the On Demand library featuring classic holiday movies. The movies range from $2 to $7 per rental, and are available in Standard Definition (SD), High Definition (HD) or both. From Dec. 14 through Dec. 20, U-verse TV customers can get $1 off their rental of "Nothing Like the Holidays" by entering coupon code "15001" for SD and "115001" for HD" in the Offers On Demand app on channel 199.

Free-View on U-verse TV
Anxiously waiting for Santa to come down the chimney? U-verse TV customers can pass the time by tuning to channel 300 from Christmas Eve to Christmas Day to enjoy 24 hours of free movies from Starz.

Deck your phone with hol-i-day ring-tones...!
AT&T has made free holiday Ringtones, Answer Tones and graphics available for the holiday season. Choose from beloved classic tunes or a personal Answer Tone to spread holiday cheer with each call you receive. Text GIFT to 7317 to get a link to free downloads and other content.

Merry Mobile Phones
Topping the lists for good little boys and girls this year? The coolest phones around – and AT&T’s got the best. From new quick messaging phones that make texting and browsing the mobile Web a cinch, to smartphones with data speeds that outpace Rudolph and his reindeer buddies, AT&T has an industry-leading lineup of devices.

Netbooks Fit for St. Nick
As gift givers make their lists and check them twice, AT&T is stocking its shelves with the latest in ultra-connected devices – new netbooks that feature built-in access to the nation’s fastest 3G network and the largest Wi-Fi network in the United States. Ultraportable and a fraction of the price of a regular laptop, netbooks provide the ultimate mobile freedom. Browse AT&T’s portfolio and learn more about features and pricing plans here.

Dashing Through the Store? Try Accessories
Searching for the perfect stocking stuffer? Just in time for the holiday season, AT&T has announced a new lineup of mobile accessories launching in its retail and online stores, including a huge expansion of iPhone cases; a variety of premium Skullcandy earbuds; and 16 leading Bluetooth® headsets and car kits, including the exclusive Jabra STONE. Check out the latest selection now.

Personalize Your Purchase
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DVR Scheduling Anytime, Anywhere
Holiday shopping and travels may take you away from home, but you never have to miss your favorite TV show. The U-verse TV Mobile Remote Access App for iPhone lets U-verse TV customers schedule recordings on their Total Home DVR from virtually anywhere. With the free app, you can easily search U-verse TV program listings, view program descriptions, schedule program or series recordings, manage or edit scheduled recordings, and delete stored DVR content. View demo.

Make your Portal Festive for the Holidays
Deck the halls this holiday season by customizing your att.net Internet homepage with dozens of themes, backgrounds and images that are sure to bring holiday cheer. Simply click on the "Change Appearance" tab at the top of your homepage, and choose from several festive themes. The att.net home page even provides convenient channel links that provide quick and easy access to information and tools for shopping, entertainment and a number of other special interests. Visit www.att.net for more information.

Spread Some Cheer with Apps
Nothing brings a phone to life like the latest, greatest apps.  And with a seemingly endless selection that keeps growing every day, you’re sure to find an app for everypassion, pastime or phone. In fact, AT&T customers have access to more than 100,000 applications — more than with any other wireless company. From apps that connect to those that entertain, here are a few that are hot this season.

Tips & Tools
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Get Help in Wrapping up the Right Device.
AT&T has devices for everyone on your shopping list. Check out this nifty gift finder tool to select a phone suited to the tastes of your loved ones. Shopping for yourself? Select your handset and then share it with others via Facebook, Twitter or email.

'Tis The Season for TV
According to the Consumer Electronics Association, a new TV tops many wish-lists this season. And don't forget that you'll need the best TV service to go with your brand new TV set. Purchasing a new TV is a great opportunity to evaluate your entertainment options and shop for the best deal on your TV service. You'll want to consider the channels in your package, HD service, equipment options such as DVR, what features are included, installation costs, bundle choices and the provider's reputation for customer service.

Wi-Fi: A Traveler's Best Friend
Wi-Fi helps keep you connected to the Internet even when you're on-the-go for holiday travels. AT&T has the nation's largest Wi-Fi network with more than 20,000 U.S. hotspots, including 79 U.S. airports. Nearly 27 million AT&T customers have access to our U.S. Wi-Fi hotspots included in their broadband, smartphone and LaptopConnect plans. So when making your travel plans, look for an AT&T Wi-Fi Hot Spot at convenient location near you and learn how to access Wi-Fi on your AT&T smartphone.

Traveling Abroad this Season?
A quick Internet search will reveal a lot of great deals for international travel – just in time for the holidays. Whether returning to a homeland or simply seizing downtime to explore new places, AT&T – the U.S. provider with the broadest global wireless network coverage – offers the following tips to help you stay wirelessly connected this season. You can also read more here on AT&T's full suite of international services.

Recycling Your Old Device
A quick note to those who unwrap a shiny new handset this season: Don’t just toss that former phone! According to the U.S. Environmental Protection Agency (EPA), of the 2.25 million tons of TVs, cell phones and computer products that can be recycled, only 18 percent was collected for recycling and 82 percent was disposed of, primarily in landfills.  While wireless phones comprise just a portion of that e-waste, AT&T and its customers can play an important role in addressing this issue. AT&T has introduced a national recycling program to make recycling easy and accessible for everyone: AT&T Reuse & Recycle.

Through the program, consumers are invited to bring unwanted wireless phones, smartphones and accessories (regardless of the manufacturer or carrier) to AT&T company-owned retail stores for recycling. Check out these tips for recycling your wireless phone.

Santa & The Season
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Good little boys and girls across the country can text their holiday wish-list to Santa and track Santa’s sleigh journey faster than ever this year, thanks to the bearded man in red and some of his helpers, including AT&T. According to the North Pole, Santa has decided to use the latest digital tools to spread holiday cheer through a holiday texting campaign and a special app on AT&T U-verseSM TV

AT&T customers who text SANTA to 1224 between now and Dec. 24 will receive an invitation from jolly old St. Nick himself to text back their wish-lists for this holiday season.  Thanks to a special agreement between Santa and AT&T, text messages sent to this short code – and the reply text messages from Santa – will be offered at no charge.   

Families can also keep up with Santa and enjoy holiday fun for the whole family with a new interactive Santa Tracker app and on-demand holiday entertainment on AT&T U-verse TV. This year, U-verse TV families will be able to visit the North Pole and follow Santa’s every move on Christmas Eve with Santa Tracker. The app is now available to all U-verse TV and High Speed Internet customers at no extra charge on channel 98 for the holiday season.

Read full news release.
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When you compare, there's no comparison.
The perfect pairing for the hottest devices on the market? The nation's fastest 3G network. Whether it's sharing videos and photos with friends, surfing the Web, or listening to the latest music on your cool new wireless device or laptop computer, we're delivering the network to help you meet your ever-growing mobile needs.

Did you know?

  • AT&T's wireless data coverage reaches 303 million people – or 97 percent of the U.S. population – where they live and work.
  • AT&T has the fastest 3G network in the country.
  • AT&T is the No. 1 network for smartphones, with twice the number of smartphone customers as Verizon, our closest competitor.
  • AT&T customers have access to more than 100,000 applications, more than with any other wireless company.
  • Unlike Verizon, AT&T’s 3G network lets you multi-task...talk and browse the web at the same time.
  • Only AT&T offers no-cost access to the nation's largest Wi-Fi network (20,000 domestic hot spots) on several leading smartphones.

Find out more about our network here.