SBC Companies Turn Up the Volume on Consumer Promotions to Help Link SBC Brand to Communications - and Entertainment

Customers Who "Add. Save. Earn." with New Services Get Entertainment Rewards Advertisements to Feature Eric Clapton Hits

San Antonio, Texas, February 1, 2005

SBC Communications Inc. (NYSE: SBC) today announced a new program designed to reward SBC residential customers with entertainment gifts and incentives when they purchase bundles of services from the SBC family of companies. To help spotlight the promotion, SBC companies will roll out new advertising featuring music by legendary artist Eric Clapton.

The promotion and advertising campaign are part of an overall initiative to link the SBC brand to premier communications and entertainment services, in advance of the company's introduction later this year of IP (Internet Protocol) based services including IPTV, ultra-fast Internet service and Voice over IP (VoIP), all associated with the U-versesm brand. The promotion also will help drive sales of key service bundles.

Beginning February 1 through March 31, 2005, SBC customers who sign up for qualified residential services can earn their choice of rewards including movie and music downloads, PlayStation®2 online enabled videogames or the Network Adaptor (Ethernet/modem) (for PlayStation®2), Rolling Stone magazine subscriptions, or The Incredibles®-themed SBC merchandise. (The Incredibles is a Disney presentation of a Pixar animated film.) Customers can also choose to make a donation to Americans for the Arts.

During this timeframe, SBC advertising will feature Clapton's music, including classics "Layla" and "Wonderful Tonight," and images. Future SBC advertising will feature songs from Clapton's new album release scheduled for later this year.

"This promotion reflects our expanding portfolio of communications and entertainment services and the integral role our services play in consumers' lives," said Scott Helbing, senior vice president, SBC Consumer Marketing "Consumers know we provide high-quality, reliable communication services ranging from local and LD service to Cingular Wireless service and soon VoIP. With more than 5 million DSL lines in service, we're also a leading broadband provider. Now we want them to also associate us with entertainment like music, movies and television services."

Helbing added the promotion and its entertainment angle presented a great opportunity to expand the SBC relationship with Eric Clapton, which began with a sponsorship of his successful Crossroads Guitar Festival last summer, and will extend to the release of Clapton's new music CD this year.

Through the unique incentive program, new and existing residential SBC Connectionssm subscribers can earn one "Add. Save. Earn." reward for every qualifying service they add to their account. Details include:

  • Earn one reward by purchasing or upgrading to SBC Long Distance JustCallSM 200 Standard II or JustCallSM 400 Standard II for 8 and $12, respectively

  • Adding SBC Yahoo!® DSL or upgrading to SBC Yahoo! DSL from SBC Yahoo! Dial will earn another reward. Customers can get SBC Yahoo! DSL Express for $26.95 per month or Pro for $36.99 per month (other monthly charges apply)

  • Open a new SBC | DISH Network customer account and purchase America's Top 180 package or the DISH Latino MAX package starting at $52.99 per month, plus HBO premium movie channels for $13.99 per month and get another Connect & Collect reward

  • Signing up through an SBC company for a Cingular Wireless® rate plan starting at $39.99 or higher, such as Cingular GSM Nation 450, with 2-year term, will earn customers a reward.

Customers who order SBC products and services online will be eligible for one additional reward, so customers who bundle all their services and enroll online can easily earn up to five rewards.

"We encourage consumers to do the math and compare our offers to others in the market today," said Helbing. "They'll soon see that when they aggregate their services with the SBC family of companies, they'll get great products, great savings and great rewards — and no one beats our bundles."

Rewards in the "Add. Save. Earn." program cover a wide range of entertainment options, as well as the opportunity to save for college through Upromise. When they meet the qualifications, customers will be advised how to select their rewards from a wide range of options, including:

  • Musicmatch Music Downloads - $50 worth of music downloads available from Musicmatch, a Yahoo! company, where customers can choose from over 800,000 songs

  • Movielink Movie Downloads --$50 worth of Movielink Money to be used online for movie downloads

  • Rolling Stone Magazine Subscription — 1 year subscription (26 issues) to the popular magazine and two authentic Rolling Stone cover reprints

  • Fandango Movie Tickets -- Receive $50 in movie tickets from Fandango, the largest online ticketing service to the movies

  • SBC Visa Gift Card — $30 VISA gift card for a customer to use like cash anywhere Visa Debit cards are accepted

  • SkullcandyTM LINKTM and Cingular Ringtone or Screen Graphic Downloads — Skullcandy headset device and wireless download codes that can be redeemed for three music tone ringtones, six polyphonic ringtones OR six screen graphics (with a qualifying order for Cingular Wireless service)

  • PlayStation2 Online Gaming — Choice of the Network Adaptor for PlayStation 2 or one of these online enabled PlayStation 2 videogames: ATV Offroad Fury® 3 or Ratchet and Clank®: Up Your Arsenal

  • The Incredibles HERO Pac — Limited Edition SBC Incredibles Collector's Phone and IncrediBag

  • College Savings with Upromise -- $30 of college savings in the form of Upromise ScholarDollarsTM which can be deposited into a customer's Upromise account for the benefit of a child, grandchild or anyone else they wish to support. (DSL orders are not eligible for this reward)

For the first time, as part of this new incentive program, SBC companies are offering customers the opportunity to make a charitable donation in lieu of accepting a reward. For each qualifying service added, residential SBC Connections customers also have the option to make a $30 donation to Americans for the Arts.

Americans for the Arts (www.AmericansForTheArts.org) is the nation's leading nonprofit organization for advancing the arts and arts education in America. With more than 40 years of service, the nonprofit is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.

For more information on the promotion, or to order SBC products and services and become eligible for rewards, http://www.sbc.com/pressinfo.

About SBC Communications, Inc
SBC Communications Inc. is a Fortune 50 company whose subsidiaries, operating under the SBC brand, provide a full range of voice, data, networking, e-business, directory publishing and advertising, and related services to businesses, consumers and other telecommunications providers. SBC holds a 60 percent ownership interest in Cingular Wireless, which serves 49.1 million wireless customers. SBC companies provide high-speed DSL Internet access lines to more American consumers than any other provider and are among the nation's leading providers of Internet services. SBC companies also now offer satellite TV service. Additional information about SBC and SBC products and services is available at www.sbc.com.

Offer available to residential SBC Connections customers who place a qualifying order by 3/31/05. SBC Connections customers are those who subscribe to SBC local service with qualifying features package, SBC local toll service and SBC Long Distance service, all on combined bill. SBC Connections customer must place one or more of the following qualifying orders to be eligible for the promotion: Long Distance: New customer account order for or upgrade to JustCall(sm) 200 Standard II or JustCall(sm) 400 Standard II block of time plans. Long Distance services provided by SBC Long Distance. Calls are billed in one minute increments; partial minutes are charged as full minutes. Plan minutes do not rollover to next month. Rate is for domestic, direct dialed calls and excludes taxes, fees, calling card call and Universal service charges. DSL: New residential customer account order for SBC Yahoo! DSL (dynamic product only) or residential upgrade order from SBC Yahoo! Dial to SBC Yahoo! DSL (dynamic product only).$19.95 DSL Express Starter and $29.99 DSL Pro not eligible for this offer. Satellite TV: New customer account order with SBC | DISH Network for America's Top 180 or DISH Latino Max programming package (or higher) and HBO, jointly billed with SBC local service. Cingular Wireless: New 2-year Cingular Wireless rate plan with recurring monthly charge equal to or greater than $39.99 charge, such as the Cingular GSM Nation 450 rate plan. Cingular service must be activated for at least 30 days and jointly billed with SBC local service. Offer based on completed orders only; other limitations and restrictions apply. Cannot be combined with other offers. Not available to existing customers. Offer not available on Prepaid or GoPhone Wireless services. AT&T migration customers not eligible for some offers and discounts. Qualifying customers will be eligible to choose from the following rewards: $50 in music downloads from Musicmatch, a Yahoo! Company $50 voucher in Movielink MoneyTM redeemable at www.movielink.com, credit for $50 in Fandango movie tickets, a $30 SBC Visa® Gift Card, Skullcandy Portable LINKTM Technology and up to 6 free Cingular downloads, 2 Rolling Stone cover prints and one (1) year / 26-issue Rolling Stone magazine subscription. One (1) PlayStation®2 videogame or one (1) Network Adaptor for PlayStation®2, The Incredibles Hero Pak or a $30 charitable contribution to Americans for the Arts or $30 Upromise ScholarDollarsTM. Musicmatch® and the Musicmatch logo are registered trademarks of Musicmatch, Inc. Yahoo! Copyright © 2005 Yahoo! Inc. All rights reserved. Yahoo! and Y! logos are the trademarks and/or registered trademarks of Yahoo! Inc. MOVIELINK MONEYTM: The Voucher and any unused portion of the Voucher expire on 08-31-05. Your use of the Movielink MoneyTM ("Voucher") constitutes your acceptance of these terms. This Voucher may only be redeemed through the website located at www.movielink.com for eligible movies as determined by Movielink, LLC ("Movielink"). This Voucher may not be redeemed for cash, cannot be returned for a cash refund, and is void if sold for cash or other consideration. Any unused Voucher balance will be placed in your Movielink Wallet until the expiration date set forth above. No change will be returned from this Voucher. If your movie rental(s) exceeds the remaining balance in your Movielink Wallet, the balance must be paid for with a debit or credit card. Vouchers and their use on the Movielink service are subject to the general Terms of Use and Privacy Policy of Movielink. This Voucher shall not be replaced if lost, stolen or destroyed and is nontransferable and nonrefundable. Vouchers are void where prohibited by applicable law. Movielink shall have the right to close a customer account and request alternative forms of payment if a fraudulently obtained Voucher is redeemed through Movielink. Vouchers may not be applied to previous purchases. Limit one Voucher per customer. Movielink reserves the right to withdraw this promotion at any time. Valid only to customers located in the U.S., excluding its territories. ©2005 Movielink, LLC. All rights reserved. SBC Visa Gift Cards are valid 90 days from issuance. This card is issued by West Suburban Bank pursuant to a license from Visa U.S.A. Inc. In Indiana, Ohio and Wisconsin the SBC Visa® Gift Cards may not be used to purchase SBC products or services. Other Visa® Cards can be used to purchase SBC products and services. Please refer to SBC Visa® Gift Card Terms and Conditions. All selections are final. Limited-time offer available while supplies last. SkullcandyTM LINK technology and Cingular Wireless downloads only available for new Cingular customers. Limit one Skullcandy/Cingular reward per eligible Cingular customer. Cingular downloads available in the form of bill credits for one of the following: 3 MusicTone ringtones, 6 Polyphonic ringtones or 6 Graphic downloads. COPYRIGHT ® 2005 SKULLCANDY. Cingular and the Cingular graphic icon are registered trademarks of Cingular Wireless, LLC Rolling Stone Authentic is a registered trademark of Rolling Stone LLC / Copyright © 2005 Rolling Stone LLC PlayStation®2 online product limited to a choice of the Network Adaptor for PlayStation®2, or your choice of ATV Offroad Fury® 3 or Ratchet and Clank®: Up Your Arsenal for the PlayStation®2. Memory Card (8MB) for PlayStation®2 required for online play and sold separately. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. © 2005 SCEAI. Ratchet and Clank is a registered trademark of Sony Computer Entertainment America Inc. Developed by Insomniac Games. © 2005 Sony Computer Entertainment America Inc. ATV Offroad Fury is a registered trademark of Sony Computer Entertainment America Inc. © 2005 Sony Computer Entertainment America Inc. Developed by Climax Group. The Incredibles Hero Pak includes The Incredibles Collector's Phone and messenger style IncrediBag. Shipping & handling charges apply. Tax charges will be incurred as applicable. Allow 4-6 weeks for delivery. Limited quantity, while supplies last. To work, Caller ID feature requires customer subscription to Caller ID; additional installation and monthly charges apply.. Upromise ScholarDollarTM not available for current or new DSL customers. *One Upromise Scholar Dollar is equivalent to one U.S. Dollar when redeemed in a Upromise member's Upromise account. For more information about Upromise, visit www.upromise.com. Charitable contributions made to Americans For The Arts by SBC Communications on behalf of customers are not deductible by customers for tax purposes. New SBC | DISH Network customers are not eligible to receive the $50 Movielink money reward or $50 in Fandango Movie Ticket reward. SBC | DISH Network is a co-branded service provided by SBC Home Entertainment and EchoStar Satellite L. L. C. Programming provided by EchoStar Satellite L.L.C.; equipment and other services provided by SBC Home Entertainment. DISH Network, the DISH Network logo and other product and service names are the trademarks and/or service marks of EchoStar Satellite L.L.C.

SBC and the SBC logo are trademarks of SBC Knowledge Ventures, L.P. and/or its affiliates. All other trademarks and service marks are the property of their respective owners. © 2005 SBC Knowledge Ventures, L.P. All rights reserved.