SBC Companies Extend Sponsorship with Universities of Oklahoma and Texas for the SBC Red River Rivalry
100th Annual Game in Dallas to Sport New Name and Logo
Dallas, Texas, August 10, 2005
Same game, same title sponsor, new name. The 100th annual meeting between The Oklahoma Sooners and The Texas Longhorns will be called the SBC Red River Rivalry. SBC Communications Inc (NYSE: SBC), the University of Texas, and the University of Oklahoma today announced the name change in conjunction with a new three-year title sponsorship extension.
The 100th SBC Red River Rivalry will be played on Oct. 8, 2005, at Cotton Bowl Stadium in Dallas. Kickoff is scheduled for noon to accommodate a national television audience. Texas leads the series 55-39-5, although Oklahoma has won the last five meetings.
"The SBC Red River Rivalry is a regional game with national significance," said Bill Blase, president and CEO, SBC Southwest. "The annual grudge match between two of the premier football programs in the country is great for college football and for the fans. This three-year title sponsorship extension is a natural complement to existing SBC partnerships with the schools, the Big 12 Conference, and the SBC Cotton Bowl Classic."
SBC's sponsorship of the rivalry game began in 2000. SBC companies also serve as the official telecommunications sponsor for both schools and as a Big 12 Conference corporate partner.
School officials cited the 100th meeting and increased marketing opportunities as the primary motives for the name change.
"The University of Oklahoma is grateful to the SBC family of companies for their continued strong support of our school, the Big 12 Conference, and collegiate athletics," said Joe Castiglione, University of Oklahoma Athletics Director. "Few sporting events in America offer the tradition and excitement of the SBC Red River Rivalry."
"SBC companies are recognized not only for great telecommunications services, but also as among the best sponsors in all of sports," said DeLoss Dodds, University of Texas Men's Athletics Director. "We look forward to working with SBC representatives and the University of Oklahoma to promote the centennial game and the SBC Red River Rivalry name."
The telecommunications company and the schools also are working on a series of special events to celebrate the rivalry's 100th game this year, including a historical DVD produced in conjunction with Big 12 Conference network television partners ABC Sports and Collegiate Images.
SBC Communications Inc. is a Fortune 50 company whose subsidiaries, operating under the SBC brand, provide a full range of voice, data, networking, e-business, directory publishing and advertising, and related services to businesses, consumers and other telecommunications providers. SBC holds a 60 percent ownership interest in Cingular Wireless, which serves 51.6 million wireless customers. SBC companies provide high-speed DSL Internet access lines to more American consumers than any other provider and are among the nation's leading providers of Internet services. SBC companies also offer satellite TV service. Additional information about SBC and SBC products and services is available at www.sbc.com.