The National Arbor Day Foundation Awards AT&T for Campaign That Encourages Customers to Go Paperless
Current AT&T eBill Enrollment Program Gives Customers the Chance to Win Prizes, Contributes $1 Per Subscriber to the National Arbor Day Foundation; Foundation to Recognize AT&T Effort with 2006 "promise to the Earth" Award
San Antonio, Texas, March 13, 2006
The National Arbor Day Foundation announced today that it will present AT&T Inc. (NYSE: T) with the Foundation's 2006 "Promise to the Earth" Award in recognition of an ongoing AT&T campaign that encourages residential and small-business customers to receive electronic statements through its AT&T eBill service and opt out of receiving paper bills.
Through March 31, 2006, AT&T has pledged a $1 contribution to The National Arbor Day Foundation for each new AT&T eBill activation with cancellation of their paper bill by a residential or small-business customer, with donations earmarked to support the foundation's tree-planting and education initiatives across the country. Customers in the traditional 13-state AT&T local territory are eligible.
Since the program's introduction in July 2005, monthly enrollments in AT&T eBill have increased by 54 percent. Annually, more than 36,000 trees are saved through the use of AT&T online services.
AT&T will be recognized this year for its leadership in the cause of tree-planting, conservation and environmental stewardship with The National Arbor Day Foundation's 2006 "Promise to the Earth" Award, presented each April at the Foundation's annual Arbor Day Awards celebration.
"AT&T's creative plan to incent its customers to reduce waste and help supply trees to neighborhoods nationwide has been energizing and effective," said John Rosenow, president, The National Arbor Day Foundation. "We always welcome the opportunity to salute companies like AT&T that are leading the way to a future of conservation and healthy tree populations."
AT&T Program Earns Award From The National Arbor Day Foundation/Add 1
Through the program, current and new AT&T eBill subscribers are automatically eligible for sweepstakes prizes, including a grand prize 2006 Toyota Prius hybrid car to be awarded in April. Upcoming giveaways also will include:
- All-inclusive trips for four, including transportation, lodging and meal allowance for four days/three nights to Savannah, Ga. and Sequoia National Park in Calif.
- $100 gift cards to The Home Depot.
Home Depot gift cards and trips to the Mohonk Mountain House in New Paltz, N.Y.; Arbor Day Farm in Nebraska City, Neb.; Biltmore Estate in Asheville, N.C.; and Yellowstone National Park in Wyo. have already been awarded through the campaign.
Details on all prizes are available at www.youratt.com/destination/tree/.
"AT&T's eBill service is an all-around win, giving customers the convenience, flexibility and control they want in managing their accounts online while allowing us to follow through on our corporate responsibility to give back to the communities in which we operate," said Denice Hasty, assistant vice president, AT&T Online Services. "It makes sense to customers, to our business, and from a broader environmental perspective to invest in encouraging the reduction of paper waste while we also develop lower-cost and more convenient online customer relationships."
Founded in 1972, The National Arbor Day Foundation is a nonprofit organization established to help people plant and care for trees. It is the largest volunteer tree-planting organization in the country, encouraging people to plant millions of trees through its Trees for America® program.
AT&T eBill service gives residential and small-business subscribers secure online access to current statements, payment options and archived account histories — anytime, anywhere — for all services combined on their AT&T bill, including AT&T local, AT&T long distance, AT&T Yahoo! High Speed Internet services and Cingular Wireless services. Enhanced features include:
- Sorting — organize by numbers called, length of call, place, date or cost
- Reverse number look-up — view name/contact information of person dialed
- Automatic recurring payment setup
- Password-protection and industry-standard encryption for sensitive data
Residential and small-business customers (fewer than 35 lines) can register for AT&T eBill service online through www.att.com.
AT&T Program Earns Award From The National Arbor Day Foundation/Add 2
About The National Arbor Day Foundation
The National Arbor Day Foundation is a nonprofit education organization that inspires people to plant, nurture, and celebrate trees. Additional information on the Foundation and its programs is available by calling 402-474-5655 or by visiting the Foundation's Web site, www.arborday.org.
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