AT&T Helps Circuit City Converge Network Infrastructure to Provide Customers Excellent Service in Retail Outlets, on the Web and in Call Center
Network Services Contract Reduces Costs, Adds Capabilities
Richmond, Virginia, August 17, 2006
In the competitive marketplace of consumer electronics, Circuit City Stores, Inc., a leading specialty retailer of consumer electronics, looked to AT&T for support in offering its customers an excellent experience when they interact with any of Circuit City's sales channels — retail stores, online store and call center.
To assist Circuit City with its multi-channel strategy, AT&T implemented a converged multi-media networking solution that accommodates voice, video and mission-critical enterprise applications on a single network infrastructure. Circuit City also uses AT&T's high-speed Internet access service to provide retail customers and store associates with access to Web-based resources, such as circuitcity.com.
These AT&T solutions allow Circuit City to securely share data between locations and to deliver on its 24/24 Pickup Guarantee. Items that are ordered online can be picked up at a specified store within 24 minutes of the order being placed. If the order is not ready, the customer receives a $24 gift card.
Circuit City also uses advanced features provided by AT&T's toll-free voice network to ensure that its customers receive the best possible service when interacting with the high-volume Circuit City customer contact center.
"Circuit City strives to make our customers' experience the best across all of our delivery channels," said Michael Jones, senior vice president and chief information officer of Circuit City. "Our new agreement with AT&T provides a strong, cost-effective foundation, as we enhance the way consumers purchase electronics across these channels."
Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. is a leading specialty retailer of consumer electronics. The domestic segment operates through 630 Superstores and five other locations in 158 U.S. markets. The international segment operates through more than 950 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at www.circuitcity.com and at www.thesource.ca.
AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.att.com.
© 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.