New Book Drive Under Way for Toddlers
Campaign Coincides with Delivery of New Directories, Mini Version
Columbus, Ohio, September 5, 2006
Have a few children's books that you no longer need? A curious 2-year-old may give your donation new life and learn the joy of reading at the earliest possible age.
Through the Books for Babies program, AT&T Yellow Pages is collecting new and gently used books for children up to the age of 4. These books will be donated to the Early Childhood Resource Network distribution to area families.
"AT&T Yellow Pages and the Early Childhood Resource Network are teaming up to help parents and toddlers appreciate the fun and value of reading," says Bill Bartholomew, AT&T Yellow Pages regional marketing manager in Columbus. "When a child smiles and even squeals at the sight of a favorite book, it's an early sign of literacy development. We want that enthusiasm and skill to grow throughout school and adulthood."
AT&T Yellow Pages is collecting new and gently used books at several locations (in Dublin at the Midwestern Auto Group, 6335 Perimeter Loop Road; and at three Cingular locations in Columbus — 3854 Morse Road, 1649 Georgesville Square Drive and at 2696 S. Hamilton Road). Specially marked collection boxes will be at each of these locations.
Books for Babies will be promoted through radio advertisements. Also, a 10 a.m. to noon Sept. 30 radio broadcast will be held at the Midwestern Auto Group showroom,
5016 Post Road, where a specially designed AT&T Yellow Pages-branded Mini Cooper car will be on display. Two such vehicles are now traveling high-traffic routes in Columbus and making stops at selected events through Oct. 1. The drivers will distribute bookmarks with information on Books for Babies collection locations. Columbus is one of 21 cities in which AT&T Yellow Pages is running the book collection.
The Books for Babies drive coincides with AT&T Yellow Pages' delivery of its new Columbus Yellow Pages and White Pages directories — and a mini version of the Yellow Pages book.
The traditional Yellow Pages directory contains money-saving coupons; information guides; and a Community Living section with area maps, attractions, ZIP codes and other helpful information. More than 745,000 copies of each book are being delivered to area residences, businesses and government offices.
Complementing the regular-sized AT&T Yellow Pages is a mini version that contains the ads and money-saving coupons of area businesses that chose to advertise in it as well as in the traditional directory. The smaller book is designed to be more portable for on-the-go consumers and to deliver more calls and return on investment to advertisers.
It's estimated that Yellow Pages directories serving Columbus are referenced about 164,000 times each day. The AT&T Yellow Pages, which dates back more than 100 years, is the original directory in the area.
For those who let their fingers do the clicking, the AT&T online Yellow Pages is available at YELLOWPAGES.COM. The site offers consumers access to comprehensive local business information, the latest business listings, city guides, maps and driving directions. In addition, YELLOWPAGES.COM advertisers receive exposure on Switchboard, AOL Yellow Pages, Yahoo!® Yellow Pages, Yahoo! Local and AnyWho.com — all leading Yellow Pages sites.
Additional copies of the print directory can be ordered by calling AT&T Yellow Pages at (800) 346-4377.
For more information on the print directory or YELLOWPAGES.COM, please call the Columbus AT&T Yellow Pages sales office at (614) 895-6100.
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About the Early Childhood Resource Network
Part of the YMCA for more than 20 years, the Early Childhood Resource Network is a program that screens, refers and provides service coordination to children, age 6 weeks through 5 years, who have or are at risk of having developmental delays, disabilities and special health care-needs. ECRN serves about 1,600 children (prenatal through 5 years old) each year and an additional 600 individuals through their Equipment Exchange Program. ECRN provides on-site child observations at childcare and preschool sites, and service coordination is available for eligible children and their families. ECRN houses the Franklin County Help Me Grow program and is involved in two partnerships to assist children with special needs — with the Equipment Exchange Program and Family Voices of Ohio, Inc.
AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.att.com.
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