AT&T Wins eRewards Networking Contract

Demand for Online Market Research Necessitates Network Upgrade

Dallas, Texas, November 13, 2006

AT&T Inc. (NYSE: T) announced today that eRewards, Inc., a leader in the online market research industry, has signed a new $2.5 million contract with AT&T. The three-year contract includes the implementation of an Optical Ethernet Metropolitan Area Network (OPT-E-MAN®) as well AT&T Enterprise Hosting services at an off-site AT&T Internet Data Center (IDC).

OPT-E-MAN is a switched Ethernet service that connects local area networks (LANs) within the same metropolitan area. Through the OPT-E-MAN solution, eRewards will be able to use switched metro Ethernet technology to link facilities situated across a geographic region to a single managed network, ensuring virtually uninterrupted data transportation from point to point, point to multipoint or multipoint to multipoint.

"With 2.5 million members who have agreed to receive eRewards e-mail messages and complete surveys in exchange for rewards, our network handles a massive amount of mission-critical data every minute of every day," said Joel Davis, senior vice president, Technology for eRewards. "AT&T's solution provides us with the significant gains in speed, security and reliability that we need as we continue to grow."

With AT&T Enterprise Hosting services, eRewards gets added redundancy, managed network security and connectivity for optimal data transfer, processing and storage. In addition to providing off-site data backup to ensure access to data and support eRewards' business continuity and disaster recovery efforts, AT&T's data center infrastructure provides advanced power, network and security features backed by industry-leading service level agreements.

AT&T will also serve as the preferred source for eRewards' Customer Premise Equipment (CPE).

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About eRewards Inc.
eRewards, Inc., headquartered in Dallas, TX, was launched in 1999 as the first "by invitation only" e-mail-based rewards program to serve the market research industry. With over 2.5 million members, the e Rewards consumer and business opinion panels provide responsive, quality respondents—enabling researchers to reach and engage targeted consumers and business decision makers. Today, the company provides global online market research services to more than two-thirds of the top 50 U.S. market research firms. For more information visit

About AT&T
AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 58.7 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at

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