AT&T U-verse TV to Include Lifetime Television, LMN and Lifetime Real Women
San Antonio, Texas, March 26, 2007
AT&T Inc. (NYSE:T) and Lifetime Entertainment Services today announced a distribution agreement to carry Lifetime Television, LMN and Lifetime Real Women as part of the AT&T U-verseSM TV channel lineup.
Lifetime and LMN are ad-supported basic cable's two highest-rated women's networks.
"AT&T U-verse is proud to offer an extensive channel lineup to best serve our diverse customer base," said Rob Thun, senior vice president of Programming, AT&T Operations, Inc. "We are excited to bring Lifetime's original and informative women's programming to the AT&T U-verse experience."
"We are delighted to extend our brand and expand our audience through this new partnership with AT&T U-verse services for all three of our company's networks," said Patrick Wilson, senior vice president, Distribution, Lifetime Entertainment Services.
AT&T U-verse TV is delivered by Project Lightspeed, the company's initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
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LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online (www.lifetimetv.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access, and voice services. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include next-generation television services such as AT&T U-verseSM TV. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
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