Leisure Bay Industries Selects AT&T to Provide Network Services
AT&T Will Serve as Primary Network and Data Services Provider for Florida-Based Retailer
Lake Mary, Florida, April 18, 2007
AT&T Inc. (NYSE:T) today announced a new contract to provide network services to Leisure Bay Industries, a nationwide retailer with headquarters in Lake Mary, Fla. Leisure Bay Industries, the nation's largest retailer of above-ground swimming pools, portable spas, billiard tables, tanning beds, gas grills and patio furniture, operates 33 satellite retail outlets across the United States under the name Recreational Factory Warehouse.
Under the terms of the three-year contract, AT&T will serve as the primary network and data services provider to Leisure Bay Industries, integrating AT&T's MPLS Virtual Private Network (VPN) for an enhanced communications network among retail outlets.
AT&T VPN is a fully managed network solution that will give Leisure Bay Industries the required network infrastructure and increased bandwidth to meet the company's growing demand for interoperability with its Internet Protocol (IP) operations. The solution will provide Leisure Bay Industries with a secure network that will enable reliable connectivity and can be accessed simultaneously by all locations.
"The unified network provided by AT&T will provide us with a safe, flexible and efficient platform in which to streamline communications among all of our nationwide locations," said Harvey Adams, IT manager, Leisure Bay Industries. "This will ultimately result in our ability to meet and exceed the growing demands of our customers nationwide."
This solution, which aligns with AT&T's customer-focused convergence strategy, is backed by AT&T's IP backbone for the highest levels of efficiency and redundancy. In addition, the solution will protect the integrity of Leisure Bay Industries' data as it is transferred across the network.
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About Leisure Bay Industries
Leisure Bay Industries, with their retail stores operating under the name Recreational Factory Warehouse, is the largest retailer of above ground swimming pools, portable spas, billiard tables, tanning beds, gas grills, and patio furniture in the United States and the largest factory direct source of home recreational products in the world. Don and Gary Doebler founded the company in 1974 with a retail outlet located in North Tonawanda a suburb of Buffalo, New York. The company started with five employees selling primarily above ground pools. The company now supplies hundreds of pool and spa dealers throughout the country and around the globe. For more information, visit www.leisurebay.com.
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