AT&T U-verse TV Expanding to New Markets, Experiencing Rapid Subscriber Growth
Video Service Has Approximately 18,000 Subscribers
Will Launch in Los Angeles Area in Coming Weeks With New Markets Following
San Antonio, Texas, April 18, 2007
AT&T Inc. (NYSE:T) announced today that deployment and sales of the innovative IP-based television service, AT&T U-verseSM TV, are accelerating, reflecting strong momentum in the company's overall video strategy. The company plans to launch AT&T U-verse in the Los Angeles area in the coming weeks. Additional launches are planned for later this year and next.
AT&T U-verse TV has grown rapidly since January, with approximately 18,000 U-verse television and Internet subscribers currently in service. AT&T's average installation rate has ramped to approximately 2,000 installations a week — five times greater than its average rate in January.
In the first three months of 2007, AT&T launched U-verse services in new markets, including Milwaukee, Kansas City, and Dallas-Fort Worth. Earlier this month, AT&T announced that U-verse services were available to more than 200,000 households in the Dallas-Fort Worth area, less than one month after introducing service in that market.
"Our video strategy is showing strong momentum as we add new subscribers at an increasing rate," said Ralph de la Vega, group president-Regional Wireline Operations, AT&T. "Consumers are clearly hungry for an alternative to the cable companies, and AT&T U-verse is a very attractive choice. We offer more High Definition channels than local cable companies in the markets we serve, the ability to record up to four programs at once, and the ability to set DVR recordings remotely using the AT&T Yahoo!® portal or, soon, a mobile device."
AT&T Satellite Services Offer Additional Entertainment Choices
Sales are gaining momentum across AT&T's video portfolio. Following a strong fourth- quarter 2006 in which AT&T added 111,000 bundled satellite television users, the company added a record number of users in the first quarter of 2007. Including U-verse and satellite customers, AT&T added more than 180,000 video users in the most recent quarter, which is more than the four largest reporting cable companies combined added for the full year in 2006.*
AT&T offers satellite service across its 22-state local service area through relationships with satellite broadcast providers. Satellite customers in AT&T's traditional 13-state local service area include subscribers to AT&T HomezoneSM service. The innovative service integrates AT&T Yahoo!® High Speed Internet and AT&T | DISH Network satellite services.
AT&T Promotes Three-Screen and HD Content
As part of AT&T's initiative to market video services to customers, the company offers innovative features to connect the three screens consumers value the most — the PC, the TV and the wireless device. For example, AT&T Homezone subscribers can program their DVR via the Internet and their wireless phones, and this capability soon will be extended to AT&T U-verse customers. AT&T also recently launched AT&T U-verse OnTheGo, a premium service that allows AT&T U-verse customers to view live television on a PC using any broadband Internet connection.
Adding to the value of AT&T's bundled video portfolio, the company is a leader in offering content in High Definition (HD). AT&T U-verse TV offers subscribers access to more than 25 HD channels — more than cable providers offer in markets where AT&T U-verse is currently offered. AT&T also recently announced that qualifying new subscribers can enjoy access to HD TV programming free for one year. This offer is available for a limited time to new subscribers of AT&T satellite and U-verse offerings.
For the complete array of AT&T offerings, visit www.att.com.
*The four largest reporting cable companies are Cablevision, Time Warner, Comcast and Charter. Cox Communications does not publicly report subscribers.
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Cautionary Language Concerning Forward-Looking Statements
Information set forth in this press release contains forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this document based on new information or otherwise.
For more information, visit the company's Web site at www.att.com/investor.relations.
About AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
Free HD with AT&T U-verse: HD 12 Months Free Offer: Subscription to an AT&T U-verse standard definition programming package required. HD channel availability varies based on package/additional channels ordered. After promotional period, then-current HD Technology Fee applies.
Free HD with AT&T | DISH Network: Available in Connecticut, Ohio, Indiana, Illinois, Michigan, Missouri, Oklahoma, Kansas, Arkansas, Texas, Nebraska, Nevada, and California — Valid for new customers who subscribe to qualifying standard-definition (SD) programming (including America's Top 100 or higher) and DishHD programming from 4/1/07 to 5/31/07. Customers will receive two $10 credits ($100 Savings Promotion and $100 HD Bonus Promotion) for 10 consecutive months after mail-in redemption and a $20 credit in each of the remaining two consecutive months. Customer will forfeit any remaining credits in the case of a downgrade from qualifying (SD) programming or service disconnection prior to 10 months of $10 credits. May not be combined with 12 mo. Free AT&T | DISH Network promotion. Other charges, restrictions, and terms and conditions apply.
DIRECTV FREE HD ACCESS FEE OFFER: For the following states: Alabama, Georgia, Florida, North Carolina, South Carolina, Kentucky, Louisiana, Mississippi, and Tennessee — Valid for New Triple Choice customers subscribing to a qualifying DIRECTV programming package ($49.99/mo. or above) and HD Access fee ($9.99/mo.) from 4/1/07 to 6/26/07. Customer will receive $10 bill credit for 12 consecutive months after mail-in redemption. HD content will vary by package subscription. HD equipment required and available separately. Customer must maintain qualifying programming subscriptions to remain eligible. May not be combined with any other bill credit promotions. Other charges, restrictions, and terms and conditions apply.
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