AT&T Ranks Highest in J.D. Power and Associates Study on Customer Satisfaction Among Large Data Users
San Antonio, Texas, April 19, 2007
AT&T Inc. (NYSE: T) today announced that AT&T data services rank highest in customer satisfaction among large enterprise business customers, according to J.D. Power and Associates 2007 Major Provider Business Telecommunications StudySM.
The annual study of data service users cited AT&T for its exceptional performance in the areas of performance and reliability, image, sales representatives or account executives, and customer service.
"At AT&T, our goal is to deliver the best customer experience in the industry, and we believe that we are only as good as our customers say we are," said Andy Geisse, executive vice president of Worldwide Customer Service. "We believe that the J.D. Power and Associates study is a strong vote of confidence from a broad swath of customers that we are making strong progress in this area. We appreciate the recognition from our customers even as we continue to work hard to improve the experience for each and every one of them," Geisse said.
The study measured customer satisfaction with providers of data services, such as cable modem, DSL, T1, T3/DS3, Ethernet and Frame Relay. AT&T received the highest ranking among large enterprise businesses (companies with 500 or more employees). In all, 2,855 business customers in the U.S. participated in the study.
According to J.D. Power and Associates, customer service and enhanced account management were shown to be increasingly important among large enterprises, as better customer service became the top reason why businesses in this segment would consider switching data providers — up from the fourth most frequently cited reason in its 2006 study. It added that providing more customized service options to businesses is one way many legacy telephone providers are rededicating themselves to providing the best product and service experience they can possibly deliver.
For more information on AT&T Data Services, go to www.business.att.com/data.
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About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
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