LG Shine Shimmers for AT&T Customers This Holiday Season
Beautiful Mobile Phone Dresses Black Friday in Silver
San Diego, California, November 26, 2007
AT&T Inc. (NYSE:T) and LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones) today announced the availability of the new Shine™ by LG, a stylish new multimedia device for mobile phone users who want to stand out in a crowd. The Shine by LG arrived in stores Nov. 23, the day after Thanksgiving — "Black Friday." The Shine by LG is a sliding form-factor device, offered exclusively through AT&T, that features a silver exterior and comes with video, music and camera features and a 2.2-inch mirror LCD screen.
The device is pre-loaded with the best of AT&T's features, including AT&T Video Share, Mobile Banking, AT&T Mobile Music and more. The Shine by LG is designed to satisfy the needs of mobile phone users who want style and glamour in their state-of-the-art mobile device and wireless service.
"This is the kind of device that people will stop and ask if they can hold it," said Carlton Hill, vice president of Product Development for AT&T's wireless unit. "The Shine by LG will be appealing to anyone who believes that a mobile phone should work well and look great."
"Metal is back and taking on a whole new look with this season's must-have mobile phone, the Shine by LG," said Ehtisham Rabbani, vice president of Product Strategy and Marketing at LG Mobile Phones. "Consumers will be captivated by the Shine's brushed-metal body and mirror LCD, and they will be excited to find that the phone is more than just a pretty face."
Additional features on the Shine by LG include a 2.0-megapixel camera with video record and Bluetooth® 2.0 capability for music and voice. The body of the Shine by LG is an elegant metal body surrounding the mirror LCD screen.
Pricing and Availability
The Shine by LG is available through select AT&T retail locations or at http://www.att.com/wireless for $149.99 after a two-year contract-activation agreement and a $50 mail-in rebate.
For the complete array of AT&T offerings, visit www.att.com.
Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.
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About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
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