AT&T Brings Customers Holiday Cheer with Free Music and Entertainment on Wireless Phones
AT&T Offering Free Ringtones, Answer Tones and a New Holiday Game, Plus Gift Cards That Are Perfect for Last-Minute Shoppers
San Antonio, Texas, November 29, 2007
AT&T Inc. (NYSE:T) announced today a number of holiday offerings that wireless customers can take advantage of throughout the season, including free downloads of holiday ringtones, Answer Tones™, a new mobile game and Tone E-Cards, a fun gift for friends and family that's easy to purchase and send.
The holiday ringtones and Answer Tones are available from AT&T free of charge and include:
- Jingle Bells
- The Dreidel Song
- Noche de Paz
- Rockin' Around The Christmas Tree by Cyndi Lauper
- Wizards in Winter by Trans-Siberian Orchestra
- Feliz Navidad by Jose Feliciano
- Santa's Tower Bloxx by Digital Chocolate
"This time of year is traditionally one of the most popular for music and entertainment downloads," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "AT&T is excited to offer free and festive holiday favorites for customers to enjoy throughout the season."
To obtain the free offer, customers must simply send a text message with the word GIFT to the number 7230. They will receive a text message with a link to download their free tone or game. Normal data usage charges apply during download, based on the customer's data plan.
Anyone with an AT&T wireless phone can use a Tone E-Card, which make great last-minute gifts. The Tone E-Cards, valued at $9.99 or $19.99, can be ordered online at www.att.com/tonecard. After the receiver gets an e-mail alert with their PIN code, they can shop for ringtones or graphics at MEdia Mall and redeem their gift by entering the eight-digit code in the Coupon/Tone Card Code field on the Ringtone or Graphic Purchase page.
In addition to the free ringtones, customers may also purchase many other popular holiday selections, including these favorites:
- Santa Baby by Eartha Kitt
- O Holy Night by Josh Groban
- All I Want For Christmas Is You by Mariah Carey
- Christmas Eve by Trans-Siberian Orchestra
- The Mistletoe Jam by Luther Vandross
- Have Yourself A Merry Little Christmas by George Huff
- Merry Christmas, Baby by Natalie Cole
With AT&T, customers can choose from a wide selection of alternative, classic rock, hip-hop, R&B, pop, Latin, country and holiday ringtones that download quickly and easily. There are more than 10,000 ringtones available to match each customer's personal style. For more information on available ringtones, visit www.att.com/mediamall.
Customers can purchase ringtones à la carte for $2.49 or sign up for AT&T's MyMedia Club for a monthly charge. Through MyMEdia Club, subscribers get credits that can be redeemed for ringtones, graphics and games in the MEdia Mall. Subscribers can choose from three subscription options for up to 40 percent in savings on purchases. Packages start at $5.99 a month.
AT&T subscribers also have the option to purchase Answer Tones for $1.99 each. The Answer Tones service is available for a monthly fee of 99 cents, and the charge for each Answer Tone purchased is included in DirectBill charges on the customer's monthly AT&T wireless bill. Visit www.att.com/wirelessanswertones for more information and a complete catalog.
AT&T also offers customers mobile games, which can be purchased outright for unlimited play. Customers can also subscribe monthly for enhanced features, such as multiplayer game play, game-level updates and new puzzles or questions. Games start at $2.99 a month.
These free holiday offerings complement AT&T's existing Mobile Music and entertainment experience, which is the richest and most complete in the industry. For the complete array of AT&T offerings, visit www.att.com.
Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.
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