Cupid Lets His Wireless Arrow Fly with AT&T and 1-800-FLOWERS.COM
Wireless Customers Can Order Flowers Through AT&T Mobile Web and Send Free Animated Floral Bouquets to Loved Ones From Wireless Multimedia Store
San Antonio, Texas, January 31, 2008
In time for Valentine's Day, AT&T Inc. (NYSE:T) and 1-800-FLOWERS.COM (NASDAQ: FLWS), the world's largest florist and a leading multichannel retailer, today announced a Cupid Goes Wireless campaign. The program enables AT&T wireless subscribers to order flowers through a mobile Web application. Customers can send free animated floral bouquets from 1-800-FLOWERS.COM to friends and family through AT&T's Multimedia store.
AT&T's wireless subscribers are invited to place flower orders via the 1-800-FLOWERS.COM store through AT&T's MEdia™ Net mobile Web service. Subscribers can also elect to receive free special occasion flower-ordering reminders via text messaging and send free animated floral bouquets to sweethearts, friends and family through AT&T's Multimedia store. They are also encouraged to enter for a chance to win a $50 1-800-FLOWERS.COM gift card. A total of 100 gift cards will be awarded.
The program, which launches Friday, Feb. 1, is AT&T's first integrated mobile marketing agreement with an advertiser. The companies worked collaboratively to develop the customized Cupid Goes Wireless campaign to connect 1-800-FLOWERS.COM with wireless subscribers in an innovative, fresh and relevant way.
"Through our agreement with 1-800-FLOWERS.COM, AT&T is making it easier than ever for customers to create a special Valentine's Day for their significant others, family and friends," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "With the ability to easily order flowers from wireless handsets while on the go and receive text message reminders about special occasions, this program provides a new and convenient way for customers to blend their daily lives with their mobile appetites — at no additional cost. Additionally, the innovative animated floral bouquets are a great way to let others know that you are thinking about them, whether you want to impress a new love interest or simply tell a friend or family member that you care."
"Our partnership with AT&T is a great way to reach new customers with a convenient mobile shopping experience that helps them connect and express themselves to the important people in their lives," said Monica Woo, president, Consumer Floral Brand, 1-800-FLOWERS.COM. "Also, we are excited about engaging younger consumers with the immediacy and easy access to our store, as well as a whole new offering of fun animated floral bouquets that can be sent over the wireless handset. The mobile platform is important to our business, and we are thrilled to team with AT&T to leverage our merchandising experience in a direction that fits so naturally with our customers' interests."
In addition to placing flower orders, customers are encouraged to send animated flower greetings that can include a personal message. The free service uses AT&T's My Veepers™ Messaging, which allows users to create personalized, animated talking greetings. Customers can choose from a gallery of flower greetings or make their own by uploading an image from their computer to create a personal character. Visit www.att.myveepers.com and click on Talking Animations to join the fun.
1-800-FLOWERS.COM, which launched its Internet presence in 1992, offers a variety of gifts to consumers, including flowers, plants, gift baskets, gourmet foods and garden accessories, among others.
Customers can access the 1-800-FLOWERS.COM mobile Internet site through AT&T's MEdia Net mobile Web service through a few easy steps:
1) Click on More Categories on the MEdia Net home page from your wireless device.
2) Click on Shopping.
3) Click on 1800Flowers.
1-800-FLOWERS.COM's program is available on a number of AT&T's most popular consumer devices currently available in stores.
Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.
| FIND MORE INFORMATION ONLINE | ||
| Related Media Kits: | Related Fact Sheets: | |
|---|---|---|
| Related News Releases: | Web Sites: | |
About 1-800-FLOWERS.COM
1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM® (1-800-356-9377 or www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growerssm." As always, 100% satisfaction and freshness are guaranteed.
The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May.
Confections Brands® (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com® (www.greatfood.com); wine gifts from Ambrosia® (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Home Decor and Children's Gifts from Plow & Hearth® (1-800-627-1712 or www.plowandhearth.com), Wind & Weather® (www.windandweather.com), HearthSong® (www.hearthsong.com) and Magic Cabin® (www.magiccabin.com); and the BloomNet® international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
© 2008 AT&T Intellectual Property. All rights reserved. AT&T, AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
