1-800-FLOWERS.COM Extends Partnership with AT&T
New York, New York, February 12, 2008
AT&T Inc. (NYSE:T) today announced an extended and expanded contract with 1-800-FLOWERS.COM Inc., (NASDAQ: FLWS) the world's largest florist and a leading multi-channel retailer. Under the new multi-year contract, AT&T will provide enterprise hosting and voice services to support 1-800-FLOWERS.COM's online retail business and retail locations nationwide.
AT&T's Enterprise Hosting Services will promote virtually uninterrupted access and improved performance of 1-800-FLOWERS.COM's critical business data and applications, which will help streamline online ordering, processing and product distribution. AT&T will host 1-800-FLOWERS.COM's applications in Internet Data Centers (IDCs), which are protected from intrusion and failure by multilayered security, fail-safe redundancy, diversity measures and rapid response and recovery measures. By using AT&T's IDCs, 1-800-FLOWERS.COM will benefit from an optimal hosting environment for all Web, data and e-business applications while also having the ability to control and manage applications independently.
In addition to hosting services, AT&T will provide advanced toll-free calling services for 1-800-FLOWERS.COM. These services will help provide high-quality customer service, order processing and communications among retail locations.
"AT&T's solution will further enable us to provide exceptional customer service and ensure that order processing continues to occur at optimal speed and quality. One major reason we've turned to AT&T is the seasonal nature of our business — we have significant peaks in our web traffic for Valentines Day and Mothers Day," said Steve Bozzo, CIO for 1-800-FLOWERS.COM. "We look forward to expanding our relationship with AT&T."
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About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COMSM (1-800-356-9377 or www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from our "Fresh From Our GrowersSM" Collection. As always, 100% satisfaction and freshness are guaranteed.
The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn FactorySM (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.SM (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie MaySM confections brands (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.comSM (www.greatfood.com); wine gifts from AmbrosiaSM (www.ambrosia.com); gift baskets from 1-800-BASKETS.COMSM (www.1800baskets.com) as well as Home Decor from Plow & HearthSM (1-800-627-1712 or www.plowandhearth.com), Problem SolversSM (www.problemsolvers.com), Wind & WeatherSM (www.windandweather.com), and Children's Gifts from HearthSongSM (www.hearthsong.com) and Magic CabinSM (www.magiccabin.com); and the BloomNetSM international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
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