AT&T Tips and Training Program Offers Expert Advice from U.S. Olympic Team Hopefuls
World-Class U.S. Athletes Featured in Latest AT&T Online Webisodes
San Antonio, Texas, February 21, 2008
Have you ever wondered what it is like to dive from a 10-meter platform? Or to ace the match-winning serve to bring home Olympic gold? For aspiring athletes, the dream of Olympic stardom may be hard to reach, but that doesn't mean fans can't train like a U.S Olympic Team hopeful.
In anticipation of the 2008 Olympic Games in Beijing, China, AT&T Inc. (NYSE:T) today announced the launch of the AT&T Tips and Training program — an original production that provides fans access to sport-specific training tips from several elite U.S. Olympic Team hopefuls via the AT&T blue room (http://www.attblueroom.com/teamusa). In the near future, fans also will be able to view the program content across all three screens: AT&T U-verseSM TV, the AT&T blue room and wireless devices.
An upcoming feature to the program will give viewers a special opportunity to sign up for the AT&T Tips and Training consumer sweepstakes. Fans can win unique autographed items from the program's participating U.S. athletes.
Athletes from seven popular sports are featured in the training segments, including:
|Misty May-Treanor||Donny Robinson||Troy Dumais||David Durante|
|Kerri Walsh||Nastia Liukin|
|Swimming||Tae kwon do||Track and Field|
|Natalie Coughlin||Diana Lopez||April Holmes - Paralympian|
|Michael Phelps||Jean Lopez||Sanya Richards|
|Mark Lopez||Jeremy Wariner|
"AT&T is excited to bring aspiring athletes and sports fans an exclusive look at the training regimens of some of today's top U.S. Olympic athletes and hopefuls," said Jason Simpson, AT&T director of Olympic integration. "AT&T blue room provides sports enthusiasts with an up-close-and-personal look at their favorite U.S. Olympic hopefuls. Now, with the AT&T Tips and Training program, we are taking fans one step closer by revealing exclusive training secrets of many of our nation's foremost athletes."
AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee. AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. Additionally, the company serves as an official partner of several National Governing Bodies, including USA Track & Field, USA Gymnastics, USA Swimming and USA Diving.
The AT&T blue room brings together unique content and programs from the worlds of sports and music in one place for everyone to enjoy. Since January 2006, blue room has generated nearly 135 million page views and fueled the sale of key AT&T wireless products and broadband services.
Additional information about AT&T's sponsorship of the U.S. Olympic team is available at www.att.com/TeamUSA2008.
For the complete array of AT&T offerings, visit http://www.att.com.
|FIND MORE INFORMATION ONLINE|
|Related Media Kits:||Related Fact Sheets:|
|Related News Releases:||Web Sites:|
AT&T Inc. (NYSE:T) is a premier communications holding company. AT&T operating companies provide AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
© 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.