AT&T Connects Fans with Singer/Songwriter Jason Mraz via Exclusive Live Concert Webcast May 21
AT&T blue room Flyaway Contest to Send One Lucky Fan to Los Angeles to Meet Mraz at the Webcast Premiere
San Antonio, Texas, May 15, 2008
The "Curbside Prophet" has returned. After a year off, Jason Mraz is back with his new album, "We Sing. We Dance. We Steal Things." And, within a week of the record hitting store shelves, he'll be offering fans a live webcast premiere via the AT&T blue room (http://www.attblueroom.com).
AT&T Inc. (NYSE:T) announced today that the blue room will feature this exclusive webcast live from Los Angeles starting at 2 p.m. CDT on Wednesday, May 21. In addition, AT&T blue room and Southwest Airlines will give one lucky winner and a guest the chance to meet Mraz and attend the exclusive live concert webcast premiere in a Los Angeles recording studio. Fans can visit http://www.attblueroom.com/win to register.¹
"The ability to provide fans with exclusive music experiences — like the upcoming Jason Mraz webcast and flyaway contest — is the heart and soul of the AT&T blue room," said Joey Schultz, vice president of AT&T Consumer Marketing. "We pride ourselves on delivering top-quality webcasts that engage fans with today's top talent while also introducing consumers to AT&T's full lineup of products and service offerings."
Dan York, head of Content and Programming, AT&T, said: "AT&T blue room is a leader in online music, consistently delivering exclusive webcasts and interviews with top artists from a variety of musical genres. We are excited to provide fans with this exclusive live webcast premiere and thrilled to be able to work with CBS Radio to fly one lucky winner and a guest to L.A. to meet Jason face to face."
Jonathan Azu, vice president of Strategic Music Partnerships, CBS Radio, said: "CBS Radio is excited to be working with AT&T blue room to give fans from across the country the unique opportunity to meet one of their favorite artists and hear him perform in this intimate setting."
Jason Mraz broke onto the music scene in 2002 with the Recording Industry Association of America platinum-certified breakthrough, "Waiting for My Rocket to Come." His current album, "We Sing. We Dance. We Steal Things.," features the same engaging pop melodies that Mraz is known for while also capturing a renewed sense of self that the singer/songwriter experienced during the album-writing process. Mraz wrote and recorded the album after taking time off from relentless touring, recording and working. Said Mraz, "I was happy to write an album at the same time I was coming back to earth." For more information, visit http://www.jasonmraz.com.
To date, the AT&T blue room and its online channels have generated more than 135 million page views and have fueled sales of the company's core offerings — high speed Internet, wireless, voice and video — while building an affinity for the AT&T brand in the entertainment space. For the complete array of AT&T offerings, visit www.att.com.
¹No purchase necessary to enter the sweepstakes. For the Official Rules of the Sweepstakes and methods of entry, visit http://www.attblueroom.com/win.
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