AT&T Recommends 'Certified Fresh' U-verse TV Video on Demand Movie Picks with Rotten Tomatoes
AT&T Is First TV and VOD Provider to Offer Recommendations From Popular Online Movie Review Site
San Antonio, Texas, March 5, 2008
AT&T U-verseSM TV customers can now select Video On Demand (VOD) titles with the help of Rotten Tomatoes (www.rottentomatoes.com), the ultimate online movie destination. Rotten Tomatoes will provide recommendations on movies, including those that have the "Certified Fresh" accolade, to AT&T U-verse TV customers. AT&T Inc. (NYSE:T) is the first television and VOD provider to include Rotten Tomatoes' "Certified Fresh" seals for its VOD movie titles.
U-verse customers have many ways to find out which VOD movies are Certified Fresh: on-screen via the AT&T U-verse Theatre channel, in the U-guide monthly entertainment magazine that is provided at no charge to all U-verse customers, in monthly VOD brochures mailed to customers and online at the AT&T U-verse U-connect entertainment site.
"We're excited to join two great entertainment brands with AT&T U-verse and Rotten Tomatoes," said Hestia Lei, AT&T executive director of U-verse Member Marketing. "Customers love having their own video store right at their fingertips. U-verse customers get an easy-to-use VOD library with a wide selection of the latest releases, and we're making it even easier for them to choose the perfect movie."
Rotten Tomatoes is the ultimate online movie destination, offering the most comprehensive guide to movies and detailed profiles on nearly 200,000 films. Rotten Tomatoes awards the "Certified Fresh" accolade to the best-reviewed films. "Certified Fresh" movies have been reviewed by 40 or more accredited film critics and have achieved a score of 75 percent or more on the TomatometerTM, a trusted measurement of movie quality for millions of moviegoers.
"Rotten Tomatoes is the largest online community of film critics, and millions of movie-lovers rely on us each month to see if a movie is fresh or rotten," said Geoffrey Pay, general manager, Rotten Tomatoes. "We're glad to work with AT&T to provide that same critical insight to their U-verse TV customers. Bringing our movie reviews to U-verse VOD customers is a natural extension of the Rotten Tomatoes brand."
All U-verse TV customers have access to the U-verse VOD library, which features a variety of free and rental VOD titles. U-verse VOD offers titles the same day as DVD releases, Spanish and international movies, modern classics, independent films, family and kids programming, television series on demand and exclusive content. Three-day rental periods are also available for select titles, unlike with some competitors.
Customers who want additional information on AT&T U-verse TV — or to find out if it's available in their area — can visit http://uverse.att.com. U-verse TV customers can get more information about U-verse TV programming and television events by visiting http://uverse.att.com/uconnect.
Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.
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About Rotten Tomatoes
Rotten Tomatoes (http://www.rottentomatoes.com) is the ultimate online movie destination offering the most comprehensive guide to movies. RT's Tomatometer™ -- based on the published opinions of hundreds of film critics — is a trusted measurement of movie quality for millions of moviegoers. In addition, RT features detailed profiles on nearly 200,000 films as well as seasonal, award and genre-based lists and compilations. Users can customize personal profiles, create their own ratings, write blogs and interact with one of the largest online communities of movie critics and fans. Founded in 1998, Rotten Tomatoes is a unit of Fox Interactive Media.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
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