AT&T U-verse TV Brings Home Gold in Video on Demand Content
U-verse TV Customers Can Enjoy Exclusive Behind-the-Scenes Footage of U.S. Olympic Hopefuls Leading up to 2008 Olympic Games
San Antonio, Texas, March 17, 2008
AT&T U-verseSM TV customers won't have to travel half way around the world to connect to the excitement of the 2008 Olympics. In anticipation of the 2008 Olympic Games in Beijing, China, AT&T Inc. (NYSE:T) today announced AT&T Team USA On Demand, a new category of free Video On Demand (VOD) content exclusive to AT&T U-verse TV.
AT&T Team USA On Demand features exclusive episodes and behind-the-scenes footage of U.S. Olympic Team hopefuls as they train for and compete in various sports, including gymnastics, beach volleyball, track and field, BMX, tae kwon do, swimming and diving.
"The Summer Olympics is one of the biggest events of the year, and we're excited to give U-verse TV customers exclusive, front row access to their favorite Olympic sports and athletes," said Dan York, AT&T head of Programming. "The behind-the-scenes preparation and stories bring U-verse TV customers closer to Team USA as they cheer the team on to the gold."
As part of AT&T Team USA On Demand, U-verse TV customers can now enjoy the AT&T Tips and Training program, an original production that provides fans access to sport-specific training tips from several elite U.S. Olympic Team hopefuls. AT&T Tips and Training program content is also available via the AT&T blue room (www.attblueroom.com/teamusa).
AT&T Team USA On Demand will showcase episodes of "USA Gymnastics Behind the Team," which gives a behind-the-scenes look at the nation's top gymnasts as they prepare to represent their country on the world stage. The "Behind the Team" series includes interviews with current and former athletes and coaches, as well as video footage of training camps and competitions.
As the 2008 Olympic Games approach, AT&T will provide even more exclusive Team USA content and footage to help customers stay connected to the competing athletes.
AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee. AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. Additionally, the company serves as an official partner of several National Governing Bodies, including USA Track & Field, USA Gymnastics, USA Swimming and USA Diving.
All U-verse TV customers have access to the U-verse VOD library, which features a variety of free and rental VOD titles. U-verse TV VOD offers titles the same day as DVD releases, Spanish and international movies, classic and independent films, family and kids programming, television series on demand, and exclusive content.
Customers who want additional information on AT&T U-verse TV — or to find out if it's available in their area — can visit http://uverse.att.com. U-verse TV customers can get more information about U-verse TV programming and television events by visiting http://uverse.att.com/uconnect.
Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.
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