AT&T Leads Telecom Providers In Security, Stability And Recognition For Small And Medium Businesses
In-Stat Survey Places AT&T Over Competitors in Key Areas of Network Security, Financial Stability and Brand Familiarity
Phoenix, Arizona, March 31, 2008
AT&T Inc. (NYSE:T) has announced that In-Stat, a leading provider of actionable research, market analysis and forecasts of advanced communications services, has recognized AT&T as a leader in the areas of network security, financial stability and brand familiarity for small to midsized business customers.
The survey findings distinguished AT&T as the most financially stable and recognizable provider. Nearly 90 percent of small business decision-makers surveyed indicated they were familiar with AT&T products and services, and 70 percent believed it to be the most financially secure provider.
According to Jeff Jernigan, In-Stat analyst, some providers are doing a good job, while others still have room to grow. "AT&T is clearly one of the more positively perceived providers," said Jernigan.
In-Stat's Business Telecom Trends Survey questioned more than 300 decision-makers from business with five to 99 employees about how they perceive their telecom providers.
Network security, a survey category in which AT&T excelled, is an important focus for the company. AT&T, for example, has invested millions of dollars to keep its global IP network secure, and the company continually works to discover new security threats and protection techniques.
"Better network security not only ensures more confidence and reliability, but also means that small business owners and IT professionals can concentrate on running business applications and services rather than patching up and repairing security breaches," said Ann Rotatori, vice president of Business Marketing for AT&T.
In-Stat also recognized AT&T as the strongest international provider for small businesses. AT&T international capabilities include a global network that provides a flexible, future-proof architecture to help meet customers' communications needs wherever they are in the world.
"Not all small businesses use our international network, but we want them to know it's a cost-effective option available to our customers," said Rotatori.
|FIND MORE INFORMATION ONLINE|
|Related Media Kits:|
|Related News Releases:||Web Sites:|
In-Stat (www.in-stat.com) is the leading provider of actionable research, market analysis and forecasts of advanced communications services, infrastructure, end-user devices and semiconductors. Our insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's tenured, experienced staff and in-depth research to support critical business, product and technology decisions.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.