Sports Fans Can Stay Connected With AT&T Text Alerts

AT&T Mobile Text Alert Program Provides Breaking News and Updates for Pro and College Teams

San Antonio, Texas, April 18, 2008

Sports fans have a new way to receive breaking news and updated information on their favorite teams. AT&T Inc. (NYSE:T) today announced the AT&T Mobile Text Alert program for AT&T-sponsored properties, enabling fans to receive team news, key statistics and special ticket and merchandise offers on their mobile handsets.

The AT&T Mobile Text Alert program comprises three professional teams: the Cleveland Browns, Milwaukee Bucks and San Antonio Spurs. The participating college programs are Connecticut, Michigan, Ohio State, Southern California and Texas Tech. Additional teams will be included before the start of the football season.

To sign up for the program, fans can access the text codes for each participating university at the AT&T blue room (www.attblueroom.com/sports), and each participating pro team’s respective Website. The text codes are listed below:

PRO TEAMS UNIVERSITIES
Cleveland Browns: Text BROWNS to 65579Connecticut: Text HUSKIES to 72645
Milwaukee Bucks: Text BUCKS to 72645Michigan: Text GOBLUE to 72645
San Antonio Spurs: Text SPURS to 50927Ohio State: Text OSU to 72645
Southern California: Text TROJANS to 72645
Texas Tech: Text RAIDERS to 72645

Standard text rates apply, with no additional registration fees. The AT&T Mobile Text Alert program is designed to give the most enthusiastic fans the latest news about their favorite team as soon as it happens. Staff from participating properties can send alerts to program subscribers anytime from anywhere by accessing the AT&T interface online.

"Delivering team updates to loyal sports fans anytime, anywhere through a mobile handset is just one more exciting way AT&T is connecting fans to their favorite pastimes," said Tom Hughes, AT&T director of sponsorships and events. "The AT&T Mobile Text Alert program is a natural fit to showcase AT&T mobile technology in conjunction with our sports sponsorships."

The AT&T Mobile Text Alert program generated positive results in the early activation stage for the Spurs. More than 600 fans registered for Spurs text alerts in the first 10 days of the program.

"We understand how important it is for fans to have instant access to breaking news on their favorite teams," said Hughes. "The early results are very encouraging, and we hope the popularity of this program continues to grow."

The AT&T Mobile Text Alert program is one of three new ways AT&T is using technology to enhance the fan experience. Other opportunities include:

  • AT&T MEdia Mall (www.mediamall.wireless.att.com) offers exclusive graphics, ringtones and other content provided by the sponsored properties.
  • AT&T In-Game Text program allows fans attending games to participate in a multiple-choice scoreboard feature that includes trivia games and other interactive contests
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AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

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