AT&T BusinessDirect Leads the Pack in Analyst Firm's Review of Customer Portals
AT&T Is the Only Carrier to Receive the Highest Measurement in All Areas Evaluated
San Antonio, Texas, June 18, 2008
AT&T Inc. (NYSE:T) has announced that for the fourth consecutive year, AT&T BusinessDirect® topped the list of telecom carrier customer Web portals in an annual benchmark study conducted by Yankee Group. In a review of portal offerings involving several carriers, AT&T BusinessDirect was the only portal to receive Yankee Group's highest rating across the categories it evaluated.
Yankee Group based its study on head-to-head demonstrations and interviews with the carriers, measuring key features and functionality areas such as order management, billing and payment, maintenance, network and performance, and e-bonding.
"AT&T has continued to build on its leadership status with a strong focus on systems development, training and sales and marketing of BusinessDirect," said Paul Hughes, VP, Yankee Group. "With its current focus on continuous enhancements to the portal, we envision AT&T increasing its competitive advantage."
The study cited AT&T BusinessDirect for its single sign-on with integrated access, strong functionality that limits manual intervention during the placing of orders and its combined wireline and wireless bill. It also acknowledged AT&T's ability to view alarms or network congestion in map form as part of AT&T BusinessDirect's customizable dashboard on a customer's home page. This feature gives customers access to real-time information such as network alarms, ticket status and order status as an extension of the service's centerpiece data visualization tool.
Each month, hundreds of thousands of AT&T business customers conduct in excess of 3 million ordering and maintenance transactions through AT&T BusinessDirect.
"We are once again honored to be acknowledged by Yankee Group as the leader in business portal services. This confirms AT&T's ongoing commitment to and investment in providing a superb customer experience," said John Cushman, AT&T eSales & Service vice president. "We will continue to leverage technology, enhance the portal's robust suite of tools and deliver the best online experience to our customers around the world."
Source: Yankee Group Research, Inc., Fixed-Line Carrier Enterprise Portal Development Further Empowers the End User, June 2008
© Copyright 1997-2008. Yankee Group Research, Inc. All rights reserved.
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