AT&T to Provide 'All-Access Pass' to the 2008 Olympic Games Via Sweeping Extensive Three-Screen Agreement with NBC Universal
Wireless Customers Will Have Access to 24/7 NBC Coverage Via New NBC Olympics Mobile Web Site and AT&T Mobile TV in August
AT&T U-verse TV Launches Interactive Olympic Games Feature, Expands HD Lineup
Dallas, Texas, July 16, 2008
From the first javelin thrown to the last volleyball spiked, AT&T will be delivering more ways for fans to watch all of NBC Universal's coverage of world-class action of the 2008 Olympic Games in Beijing.
AT&T Inc. (NYSE:T) today announced a sweeping multifaceted agreement with NBC Universal that will, among other content-related initiatives, provide customers with extensive access to all NBC Universal Olympic Games coverage using all three AT&T screens — the TV, the PC and the wireless device.
"Consumers today expect to be able to access great content when and where they want it, and no content is more compelling than the Olympic Games," said Dan York, head of Content and Programming, AT&T. "AT&T is the only place to see NBC's live Olympic Games coverage on all three screens that matter the most to consumers today."
"NBCU's coverage of the Beijing Games is providing our customers with a unique multiscreen opportunity," said Bridget Baker, president, TV Networks Distribution, NBC Universal. "AT&T's Olympic plans are part of an exciting and differentiated way of seeing the Games as never before."
"As the Olympic Games draw near, we're committed to making the world's most celebrated athletes and prestigious events available to AT&T's customers on whichever platform they choose," said Jean-Briac (JB) Perrette, president, NBC Universal Digital Distribution. "Sports events, especially the highly anticipated Summer Games, are key drivers of consumer adoption on new platforms."
AT&T's Olympic-related offerings, in agreement with NBC, will include:
- Wireless. Beginning Aug. 8, AT&T Mobile TV customers will be able to watch around-the-clock NBC coverage of the Olympics, including live competition footage, via the NBC Olympics 2Go mobile TV channel. AT&T Mobile TV is powered by MediaFLO USA and provides broadcast-quality television available on select AT&T handsets in 58 markets around the country. More information can be found at www.att.com/mobiletv. In addition, available today, AT&T's wireless subscribers can access top stories, polls, photos and medal counts through the new NBC Olympics Mobile Web site through AT&T MEdia Net. This will include real-time results and event schedules during the Olympic Games. Customers can also sign up to receive breaking news alerts on their handsets from NBC through the Olympic Games, from medal results, athlete news and more.
- Television. AT&T U-verseSM TV customers can access robust NBC Olympics on demand content including a wrap-up of the best events of the day as well as on-demand access to between 15 and 20 unique events each day. Additional on-demand content will include memorable moments from past Games, athlete features, Beijing previews and more. Further, from now through the Beijing Closing Ceremony, U-verse customers will have access to a new NBC Olympics Interactive feature. This single on-screen location will offer the latest headlines, multifeed, live Olympic Games programming, a medal tracker and bios of Team USA athletes.
- Broadband. Later this summer, AT&T High Speed Internet customers who visit www.att.net will be able to access NBC Olympics on demand content, as well as download interactive widgets from NBCOlympics.com. Beginning Aug. 8, more than 20 live feeds covering a variety of the most popular Olympic sports will be available to AT&T High Speed Internet subscribers on NBCOlympics.com.
In addition to Olympic-themed content, AT&T U-verse TV has expanded its HD channel lineup under the multifaceted new agreement with NBC Universal. Specifically, AT&T now offers the programmer's HD channels, adding USA HD, SCI FI HD, Bravo HD and CNBC HD to NBC HD and Universal HD.
AT&T U-verse TV will also offer NBC Universal's Video On Demand (VOD) content, and AT&T U-verse OnTheGo customers will be able to access CNBC, MSNBC and NBC Universal short-form channels.
AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee. AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. All 2008 Olympic Games programming will be available to AT&T customers at no additional charge though service and wireless data plan subscriptions may apply.
For the complete array of AT&T offerings, visit http://www.att.com.
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