AT&T and EA Bring Spore to a New Universe of Gamers

New Agreement to Deliver Exclusive Gaming Content to AT&T Customers, Premiering First on Mobile Devices

Dallas, Texas, Mountain View, California, July 17, 2008

Starting today, gamers searching for their own personal universe need not wait any longer as the intergalactic SporeOrigins from Electronic Arts Inc (NASDAQ:ERTS) has just invaded a mobile device near you. AT&T Inc. (NYSE:T) today announced that its gaming organization has reached an agreement with EA and EA Mobile to bring exclusive Spore game content to AT&T wireless customers and to AT&T High Speed Internet customers.

AT&T's agreement with EA will provide both AT&T's wireless customers and AT&T High Speed Internet customers with exclusive Spore content including:

  • Spore Origins: Designed specifically for mobile phones, Spore Origins is now available exclusively on AT&T mobile devices until September 4, 2008.
  • Spore Giveaway Offer: Beginning with pre-orders today and running until September 20, 2008, AT&T will be offering a complimentary copy of the full downloadable PC versions of Spore to new AT&T High Speed Internet customers.
  • Spore Creature Creator: Free PC download of the AT&T edition of the Spore Creature Creator Demo (the creature design tool) which includes exclusive content.

Just as AT&T offers gamers multiple platform choices, Spore, designed by The Sims™ creator Will Wright, offers them multiple ways and platforms on which to play the game. Armed with a wealth of creative tools to customize nearly every aspect of their universe, including creatures, vehicles, buildings and even UFOs, Spore players create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe filled with creations made by other gamers.

Spore hits North American stores September 7 for the PC and Mac along with Spore Creatures on Nintendo DS™. Spore Origins for the iPhone™ and additional mobile carriers will be available September 4, 2008.

"The Spore launch has been highly anticipated among the gaming community, and we are excited to have been able to expedite its delivery to our mobile customers," said Mark Collins, vice president, consumer products, AT&T Mobility.

"AT&T's comprehensive suite of communications services presents the uniquely exciting opportunity to take entertainment content to a higher level of user experience," said Glenn Broderick, AT&T executive director of gaming. "Spore is nothing short of a cultural phenomenon in the making, and we are thrilled that our relationship with EA gives our customers unmatched access."

"EA's excited to extend our relationship with AT&T beyond mobile devices for the first time," said Adam Sussman, vice president of Publishing, Americas and Asia, EA Mobile. "This is a great opportunity to bring Spore Origins to AT&T mobile consumers now, in addition to Spore content to AT&T online consumers when the PC game launches in September."

According to Parks Associates, roughly 150 million people are playing connected games — 41 million of which play on wireless devices — making them a key growth driver for both the gaming industry and for AT&T.

Whether playing on their PCs, TVs or mobile devices, AT&T is committed to innovating the way gamers enjoy their favorite games. AT&T is uniquely positioned to offer its customers connected, cross-platform experiences on all three of those screens, and this agreement is the first in what will be a series to help drive that innovation.

Spore Origins is now available on more than 50 mobile devices. There are three ways that AT&T mobile customers can download Spore Origins: 1) By accessing the AT&T Mall from their phone's main menu and clicking 'Shop Games', 2) By visiting www.att.com/spore online, or 3) By texting SPORE to 386.

To download the free AT&T edition of Spore Creature Creator demo, visit http://www.att.net/spore.

For the complete array of AT&T offerings, visit www.att.com.

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About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, EA Mobile, The Sims and Spore are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Nintendo DS is a trademark of Nintendo. iPhone is a trademark or registered trademark or Apple Computer, Inc.

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