AT&T Launches First Mobile Content Portfolio for United States Armed Forces
Special Ringtones, Video, and Graphics Tailored to All Branches of U.S. Military Personnel
Dallas, Texas, July 2, 2008
We honor freedom in our yards and in our homes, on our cars and even in our wardrobe, and now AT&T is providing customers with a unique way to give tribute to those who have fought for our independence, just in time for the 4th of July holiday. AT&T Inc. (NYSE:T) today announced a program with 2ThumbZ Entertainment, Inc. to launch the wireless industry's first comprehensive portfolio of mobile content tailored to the United States Military. The impressive selection of content consists of ringtones, Answer Tones™, 3D graphics and animations, and videos tailored to members of the U.S. Army, Navy, Marines, Air Force and Coast Guard.
AT&T customers, including Armed Services personnel and their family members can now show their patriotic spirit and support with elite military division insignia featuring exclusive designs from 2ThumbZ. AT&T is providing a text message shortcode to allow fast access to the content portfolio. AT&T customers can text USA to 386 and receive a link to view the entire collection of more than 300 military-themed products. The collection will also include special photos that highlight the skill and precision of the military's premier air demonstration squadron, the USAF Thunderbirds. A portion of each Thunderbird photo sale will be contributed by 2ThumbZ to military charities supporting active duty personnel and veterans of all service branches.
"We are proud to offer exclusive content through our partnership with 2ThumbZ that conveys the honor, strength and spirit of these elite military units," said Mark Collins, vice president of consumer products for AT&T's wireless unit.
"This is the very first wireless military portfolio that includes divisional insignia for many top units including the 82nd Airborne division, 1st Infantry division, Marine 2nd division, Army Rangers and the USAF Thunderbirds," said Mark Baric, chairman, 2ThumbZ. "We are truly privileged to work closely with all branches of the U.S. Armed Services and AT&T to build this portfolio that salutes America's bravest."
"The publication of the US Military content by AT&T allows their customers to express support of U.S. troops", stated, Gen. H. Hugh Shelton, USA (Ret.) 14th Chairman Joint Chiefs of Staff. "Downloading this content sends a clear expression of gratitude and support for our soldiers across all military branches, which will resonate not only with them, but with their family and friends as well."
For more information on the "America and USA Military" AT&T portfolio, text USA to 386 from any AT&T wireless device or visit www.att.com/mediamall.
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About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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About 2ThumbZ
2ThumbZ Entertainment, Inc. is the mobile industry leader for collegiate and US Military mobile content. 2ThumbZ has published collegiate mobile content since 2003 and represents over 200 collegiate institutions. As the leader and innovator for mobile collegiate content, 2ThumbZ has been first to develop collegiate animations, collegiate slideshows, 3D animations, and collegiate mobile video. 2ThumbZ also publishes a leading portfolio of Christian graphics. 2ThumbZ partners closely with mobile carriers on defining and implementing distinct mobile marketing campaigns. 2ThumbZ is a privately held company based near Research Triangle Park, NC. Additional information about 2ThumbZ is available at http://2ThumbZ.com/.
About NC State University General H. Hugh Shelton Leadership Center
The General H. Hugh Shelton Leadership Center inspires, educates and develops values-based leaders committed to personal integrity, professional ethics and selfless service. Center outreach programs focus on building the next generation of values-based leaders. The Shelton leadership scholarships and other named leadership awards support academic pursuits and leadership enrichment experiences. High school leadership institutes and scholarships focus on the principles of honesty, integrity, compassion, diversity, and social responsibility. Additional information about the NC State University General H. Hugh Shelton Leadership Center is available at http://www.ncsu.edu/extension/sheltonleadership/.
