AT&T U-verse TV Gears Up For Football Season with Yahoo! Sports Fantasy Football on AT&T U-bar
U-verse TV Customers Can Track Fantasy Teams, NFL Stats and Leaders With Latest U-bar Enhancements
Dallas, Texas, August 7, 2008
Football fans who have U-verse TV now have a new way to enjoy all of this season's action. AT&T Inc. (NYSE:T) today announced the launch of Yahoo!® Sports Fantasy Football on AT&T U-verseSM TV. Sports fans can use the interactive AT&T U-bar to simply and conveniently track their fantasy football team and receive customized information on their favorite NFL teams directly on their U-verse TV.
AT&T U-bar is an interactive feature available to all U-verse TV customers that allows viewers to receive customized sports, weather, stock and traffic information on their U-verse TV screen. Yahoo! Sports Fantasy Football is one of several U-bar enhancements now available to U-verse TV customers at no extra charge.
"The popularity of fantasy sports is on the rise, and our customers will be able to stay up-to-date on their leagues and teams from the comfort of their couch, all while watching the big games," said G.W. Shaw, AT&T executive director of U-verse marketing. "Because of the powerful integration that Internet Protocol (IP) enables, we're able to bring your personalized fantasy sports and NFL information directly to your TV screen. You've got the games and the stats right at your fingertips. What more could a fan want?"
Football fans can set up their fantasy league and team preferences at http://football.fantasysports.yahoo.com by using their AT&T U-verse High Speed Internet master account. They can then automatically track the progress of their fantasy team — including current team matchups and league standings — directly from their TV screen through the AT&T U-bar.
Fantasy football enthusiasts can also purchase StatTracker®, a real-time application that tracks player, team and league statistics, for $9.99 at http://football.fantasysports.yahoo.com. StatTracker delivers snap-by-snap updates to users via AT&T U-bar, personal computers and mobile devices, allowing fans to track winning fantasy teams no matter where they are.
In addition to viewing their favorite team's scores, customers can now display even more personalized sports information through AT&T U-bar. During the NFL season, fans will be able to conveniently view up-to-date NFL game stats on their favorite teams, including the top passing, rushing and touchdown stats for each player and team; scoring logs with a brief description of how each score in the game was made and by which player; and NFL league leaders in receiving yards, tackles, touchdowns and more.
In addition to viewing AT&T U-bar at the bottom of the TV screen, customers can also now enjoy a full-screen version of their customizable weather, stock, sports and traffic information with the touch of a button. The AT&T U-bar also has an enhanced interface, with more navigation options to quickly access information while watching live programming.
Yahoo! Sports Fantasy Football is the latest interactive feature added to U-verse TV. AT&T has also rolled out NBC Olympics Interactive, a single on-screen location that offers the latest headlines, live Olympic Games programming, a medal tracker and bios of Team USA athletes; AT&T Online Photos from Flickr, which allows you to simply and conveniently browse the photos you've uploaded to flickr.com on your U-verse TV screen; YELLOWPAGES.COM TV, which lets you easily search for local businesses and other information via their TV screen; and AT&T Yahoo! Games.
AT&T is the only national provider to offer a 100 percent IP-based television service, making AT&T U-verse TV one of the most advanced television offerings available anywhere. AT&T is deploying next-generation video services, including AT&T U-verse TV, as part of its mission to connect people with their world, everywhere they live and work, and do it better than anyone else.
Customers who want additional information on AT&T U-verse TV — or to find out whether it's available in their area — can visit http://uverse.att.com or stop by the nearest AT&T retail location.
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