AT&T U-verse Marks One Year Anniversary of Giving Sacramento Consumers Real Choice in Television Service
Strong Market Response Reflects Customer Demand for Enhanced TV Viewing, State-of-the-Art Interactive Features
Sacramento, California, August 20, 2008
AT&T Inc. (NYSE:T) today announced that AT&T U-verseSM TV is now available to more than 250,000 living units in the greater Sacramento area, marking a significant expansion since AT&T U-verse launched locally in August 2007. In the year since service has been available, AT&T U-verse TV has redefined the television experience for Sacramento consumers, using a 100 percent digital platform that enables new, innovative features and raises TV viewing to a whole new level.
"More Sacramento consumers are realizing that AT&T U-verse TV is more than just TV; it's about a complete entertainment experience," said Melba Muscarolas, vice president and general manager-AT&T West. "AT&T U-verse TV offers better choice, a huge HD lineup, popular programming, and greater control and features. No wonder customer response has been so strong."
AT&T U-verse is now available in several areas of Sacramento, as well as many surrounding communities, including Carmichael, Fair Oaks, Folsom, Gold River, Lincoln, Rancho Cordova, Rocklin, Loomis, and El Dorado Hills. AT&T U-verse is also available in parts of Stockton, Modesto, Ceres, Fairfield, Vacaville, Mountain House and Tracy.
The rapid expansion of AT&T U-verse in the Sacramento area mirrors the growth of U-verse services nationwide. AT&T recently announced that it has 549,000 U-verse customers and is on track to reach one million customers by the end of 2008.
Sacramento customers can choose from a variety of U-verse packages, which include popular programming options, unmatched features, and prices that start as low as $44 a month, depending on the selected programming and Internet packages (other monthly charges apply).
Since introducing U-verse services in Sacramento, AT&T has launched several new features that take advantage of its 100 percent Internet Protocol (IP)-based platform. IP technology helps U-verse TV offer advanced capabilities customers don't get from other local providers, like the ability to record four programs at once on the digital video recorder (DVR), Web and Mobile Remote Access to the DVR, and access to more than 45 High Definition (HD) channels.
The interactive features — available to customers at no extra charge — that were added in the past year and further differentiate U-verse TV from cable include:
- AT&T Online Photos from Flickr, which lets you simply and conveniently browse the photos you've uploaded to flickr.com and watch slide shows on your U-verse TV screen from the comfort of your couch.
- AT&T U-bar, which brings customizable weather, stock, sports and traffic information to the U-verse TV screen, without interrupting the current program. AT&T High Speed Internet subscribers can personalize the U-bar from the AT&T portal to display weather at specific locations, your personal stock portfolio and scores for your favorite sports teams.
- Yahoo! Sports Fantasy Football, which allows you to track the progress of your fantasy football team — including current team match ups and league standings — directly from your TV screen through the AT&T U-bar.
- YELLOWPAGES.COM TV, for fast and easy searches to find local businesses and other information via your TV screen.
- AT&T Yahoo! Games, so you can now play your favorite online games — including Sudoku, Solitaire, JT's Blocks, Mah-jongg Tiles and Chess — on the TV screen.
- NBC Olympics Interactive, a single on-screen location which offers the latest headlines, live Olympic Games programming, a medal tracker and bios of Team USA athletes during the 2008 Olympic Games.
In March, AT&T introduced AT&T U-verseSM Voice, a next-generation digital voice service delivered over the AT&T U-verse IP network. U-verse Voice completes the company's IP triple play, and brings together your AT&T home phone, wireless, broadband and TV services — all on one bill — with unique features that provide a new level of integration, convenience and control.
AT&T is the only national provider to offer a 100 percent Internet Protocol-based television (IPTV) service, making AT&T U-verse TV one of the most advanced television offerings available anywhere. AT&T is deploying next-generation video services, including AT&T U-verse TV, as part of its mission to connect people with their world, everywhere they live and work, and do it better than anyone else.
Customers who want additional information on AT&T U-verse TV — or to find out whether it's available in their area — can visit http://uverse.att.com or stop by the nearest AT&T retail location.
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