AT&T U-verse TV Premieres As Highest Ranked in J.D. Power and Associates Rankings for Residential Television in Three Regions Nationwide
U-verse TV Is Highest in Every Region Where It Was Ranked
Dallas, Texas, October 1, 2008
AT&T Inc. (NYSE:T) today announced that AT&T U-verseSM TV ranks highest in customer satisfaction among residential television customers in all three regions where it was ranked, according to the J.D. Power and Associates 2008 Residential Television Service Provider Satisfaction StudySM. In the annual study of television service, customers cited AT&T for exceptional performance and reliability, customer service, cost of service, billing, and offerings and promotions.
The study measured customer satisfaction with providers of home video services, such as Internet Protocol (IP) TV, cable and satellite TV. It focused on four regional segments: North Central, East, West and South. In the regions where it was ranked — North Central, West and South — AT&T U-verse outscored all competitors. In all, 18,938 residential video customers in the U.S. participated in the study.
The new study comes as AT&T continues to see growth in the availability, adoption and popularity of AT&T U-verse TV. AT&T is the only national service provider offering a 100 percent IP-based TV service. U-verse services are available in 69 markets in 15 states, with its advanced fiber network passing more than 11 million living units at the end of the second quarter. The company expects to have more than 1 million subscribers by the end of 2008.
"Today's J.D. Power and Associates ranking confirms what we're hearing from our customers — They love AT&T U-verse TV," said Lea Ann Champion, President, Consumer Markets, AT&T. "AT&T U-verse is a new choice, and our customers see that it's better TV. Customers are really responding to the features, value and convenience AT&T U-verse delivers, and we're just getting started with what AT&T U-verse can do."
According to J.D. Power and Associates, AT&T U-verse performs particularly well in the offerings and promotions factor. It also performs well in the performance and reliability factor.
The Latest From AT&T U-verse
AT&T recently announced the launch of AT&T U-verse Total Home DVR in some U-verse markets, giving U-verse TV customers the freedom to record on one DVR and play back on any connected TV in the home. The service is offered at no extra charge and is planned for deployment to all U-verse TV customers by the end of 2008.
The new Total Home DVR feature is one of many that have been introduced to U-verse TV customers at no extra charge since the service launched in June 2006, including the ability to program DVR recordings from your mobile phone; personalized, on-screen weather, sports, traffic and stock information via AT&T U-bar; Yahoo!® Sports Fantasy Football to track and manage fantasy league standings from your TV; a customized channel to browse personal online photos from flickr.com; and more.
AT&T is deploying next-generation AT&T U-verse services as part of its mission to connect people with their world, everywhere they live and work, and do it better than anyone else. Customers benefit from integrated AT&T services across the three screens they value most: the TV, the PC and the wireless phone.
For additional information on AT&T U-verse — or to find out if it's available in your area — visit http://uverse.att.com#, call 800-ATT-2020 or visit a local AT&T retail location.
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