AT&T U-verse Arrives in Madison Area, Bringing a New TV Choice and More Competition

Customers Benefit From Advanced Technology, Compelling Features and Video Choice

Madison, Wisconsin, October 27, 2008

Madison-area residents have a new — and better — choice for their television and communications services. AT&T Inc. (NYSE:T) today announced the launch of AT&T U-verseSM TV and AT&T U-verse High Speed Internet in the area.

AT&T U-verse brings together your TV, broadband and AT&T wireless services — all on one bill — with unique features that provide a new level of integration, convenience and control. AT&T U-verse TV and High Speed Internet services, which are delivered over AT&T's advanced Internet Protocol (IP) network, offer a new alternative to cable and an unmatched experience for customers.

Beginning today, customers can currently order AT&T U-verse services in parts of South Central Wisconsin communities, including Beloit, Fitchburg, Janesville, Madison, Maple Bluff, Middleton, Monona and Shorewood Hills. AT&T will make U-verse services available to more homes throughout the area on an ongoing basis.

"Cable has been the only game in town for too long," said Shelley Goodman, AT&T general manager for Illinois and Wisconsin. "We know Madison-area customers want a better choice to break free from cable, and AT&T U-verse TV is the answer. We're offering an extensive channel lineup, unmatched features and the latest technology, all at a competitive price and great value. It's all about delivering a better TV experience."

AT&T is the only national service provider to offer a 100 percent IP-based television (IPTV) service. IP technology helps make AT&T U-verse TV one of the most dynamic and feature-rich services available today, with advanced capabilities that customers don't get from other providers and access to more than 45 High Definition (HD) channels.

Where available, local AT&T U-verse customers can enjoy numerous TV benefits, including:

  • An attractive selection of TV packages with 100 percent digital programming. You can choose from a variety of subscription options that feature up to 320 channels, including U100, U200, the popular U300 and U400 packages, plus U-family, a market-leading family-friendly programming option. All packages include HD-capable equipment, and most packages include an HD-capable digital video recorder (DVR).
  • AT&T U-verse Total Home DVR, which gives you the freedom to watch Standard Definition (SD) and HD programs from a single DVR on any connected TV in the home. You can also pause a recorded show and pick up where you left off in another room; play back multiple, independent viewings of the same recorded show on different TVs; play back up to four recorded shows at once (up to three can be HD-recorded programs); and watch up to five HD programs simultaneously throughout the home.
  • More HD channels than the major local cable providers, with an extensive lineup of more than 45 HD channels. Access to HD service is $10 a month with any U-verse TV package.
  • The ability to set your DVR from any location. With AT&T Yahoo! ® Web and Mobile Remote Access to DVR, you can schedule recordings from any Web-connected PC or compatible AT&T mobile phone (wireless service charges apply) by using your AT&T High Speed Internet account.
  • The ability to record up to four programs at once using a DVR (up to four SD programs or two HD and two SD programs) — another feature that is exclusive to AT&T U-verse TV. You can store up to 37 hours of HD content or up to 133 hours of SD content, which is more storage than most cable providers' DVRs.
  • AT&T Online Photos from Flickr, which allows you to conveniently browse the photos you've uploaded to flickr.com and watch slide shows on a personalized online photos channel from the comfort of your couch.
  • AT&T U-bar, which brings customizable weather, stock, sports and traffic information to the U-verse TV screen, without interrupting the current program. AT&T High Speed Internet subscribers can personalize the U-bar from the AT&T portal to display weather at specific locations, your personal stock portfolio and scores for your favorite sports teams.
  • Yahoo! Sports Fantasy Football, which allows you to track the progress of your fantasy team — including current team matchups and league standings — directly from your TV screen through the AT&T U-bar.
  • YELLOWPAGES.COM TV, for fast and easy searches to find local businesses and other information via your TV screen.
  • AT&T Yahoo! Games, so you can play your favorite online games — including Sudoku, Solitaire, JT's Blocks, Mah-jongg Tiles and Chess — on the TV screen.
  • Built-in Picture-in-Picture, which lets you channel-surf on any television without leaving the program you're watching.
  • Fast channel changing, reducing the delay experienced with other digital video services.
  • A growing Video On Demand (VOD) library with one-touch access to movies and events, including HD VOD titles.
  • Advanced search to find upcoming linear or VOD programs by using the title or an actor's name.
  • Easy-to-use parental controls to block live or recorded programs or on-demand videos by specific channel or ratings.

AT&T U-verse offers multiple combinations of TV, Internet and Voice packages to customize your experience. Current AT&T U-verse TV pricing starts at $44 a month, depending on the selected programming package (taxes, fees and other monthly charges apply).

Professional installation is included for new U-verse TV customers, and you also get a 30-day money-back guarantee. New customers can receive a $200 cash-back redemption by gift check when they order a qualifying TV package online. Additional promotional offers are available to qualifying customers who bundle Internet or AT&T U-verse Voice service.

AT&T U-verse High Speed Internet offers more bandwidth and faster available speeds to meet the needs of every consumer or small business broadband user, including four package options:

  • Max: Downstream speeds up to 10.0 Mbps, upstream speeds up to 1.5 Mbps
  • Elite: Downstream speeds up to 6.0 Mbps, upstream speeds up to 1.0 Mbps
  • Pro: Downstream speeds up to 3.0 Mbps, upstream speeds up to 1.0 Mbps
  • Express: Downstream speeds up to 1.5 Mbps, upstream speeds up to 1.0 Mbps

All AT&T U-verse High Speed Internet packages include wireless home or office networking at no extra cost, and access to the nation's largest Wi-Fi network with free unlimited connectivity at more than 17,000 hot spot locations.

The Wisconsin Video Competition Act, signed by Gov. Jim Doyle, provides an environment that encourages new video providers, such as AT&T, to invest in Wisconsin to compete against incumbent cable providers.

AT&T's U-verse deployment is rapidly introducing competitive choice and next-generation services to more consumers. AT&T U-verse customers enjoy quadruple-play integration, enhanced features and greater value, all made possible by IP technology. AT&T U-verse TV ranked "Highest in Customer Satisfaction in the North Central Region," according to the J.D. Power and Associates 2008 Residential Television Service Provider Satisfaction StudySM.

For additional information on AT&T U-verse — or to find out if it's available in your area — visit http://uverse.att.com, call 800-ATT-2020 or visit one of the following AT&T retail locations:

  • 3308 University Drive, Madison
  • 3902 E. Washington Avenue, Madison
  • 7432 Mineral Point Road, Madison
  • 2500 Milton Avenue, Janesville
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About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss.

IMPORTANT OFFER INFORMATION: All promotional offers expire 1/31/09. Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify. Residential customers only; Prices, programming, and offers subject to change without notice; AT&T High Speed Internet refers to U-verse enabled product; The identified "up to" speeds are maximum downstream rates for Internet access service which may vary and are not guaranteed; Actual speed achieved depends on customer location, line condition, and use of other U-verse services; Credit and other restrictions apply; Channel counts include optional channels available in plan; Wireless networking may require adapter purchased separately; Fiber-optics apply to part or all of the network depending on your location. Other Charges: Taxes, video cost recovery fees, and other fees extra; Equipment rental fees included in monthly service charges. Installation Included: Offer ends 1/31/09. No charge for standard professional installation for new AT&T U-verse customers ordering U-verse TV. 30 Day Money Back Guarantee: Offer ends 1/31/09. Residential customers ordering new U-verse service may cancel all AT&T U-verse services within 30 days from service activation. Money-Back Guarantee includes adjustment only of initial installation charges and one month service charges, if paid; Customer is responsible for all additional charges including but not limited to Video on Demand, Pay Per View, international calls, other pay-per-use features and non-returned equipment charges. $200 Cash Back available to residential customers ordering new U-verse U200 or higher online at uverse.att.com Redemption letter with online and phone redemption instructions will be mailed after service activation. Customer must redeem online or by phone within 30 days of receipt of letter. Cash back redemption requires customer to retain qualifying service a minimum of 30 days and at time processing of reward is completed. Check will be sent within 4-6 weeks following redemption. Check may not be used to pay for local telephone service provided by AT&T. Cash back offer may not be combined with other AT&T promotional offers on the same services. Cash back offer ends 1/31/09. HD Service. HD channel availability varies by package selected and an HDTV required. Four channels can be recorded to the DVR or viewed simultaneously, up to 2 can be HD, subject to availability.

AT&T received the highest numerical score among television service providers in the North Central region in the proprietary J.D. Power and Associates 2008 Residential Television Service Satisfaction StudySM. Study based on 18,938 total responses from measuring 11 providers in the North Central region (IL, IN, MI, OH, WI) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in July 2008. Your experiences may vary. Visit www.jdpower.com.

© AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.