AT&T Recognized in Industry Study for Leadership in Small Business Online Customer Experience
AT&T's Onward Small Biz Web Site Leads Telecom Industry with Enhanced Community Resources, Rich Multimedia and Targeted Content
Dallas, Texas, November 12, 2008
AT&T Inc. (NYSE:T) has announced that Compass Intelligence, a leading high-tech and telecommunications market research firm, has recognized AT&T as one of the leaders in online customer experience for small and midsize business customers.
According to a study recently released by the firm, the AT&T Onward Small Biz Web site (www.att.com/OnwardSmallBiz) stood out from the competition as the top resource among telecommunications providers and No. 3 overall for small businesses online. Last year, AT&T also ranked tops among telecom companies and was No. 4 overall.
The Onward Small Biz Web site, which was redesigned early this year, offers a wide variety of free resources, including small business advice, online courses, podcasts, online seminars and opportunities to ask questions directly to small business thought leaders and experts. Built specifically for small businesses, the Onward Small Biz site showcases success stories and keeps business owners — regardless of telecom or technology provider — on the cutting edge of all things small business.
Compass Intelligence recognized AT&T for providing users with the ability to browse site content by using interactive tabs on the main AT&T home page. Visitors interested in small business resources can easily jump from the AT&T small business home page to the Onward Small Biz site, which continues to offer small business employees and owners a user-friendly and personalized experience.
Additionally, Compass Intelligence highlighted the Onward Small Biz "Watercooler" section, which has been recently enhanced to further develop the site's robust online community resource element. Watercooler visitors register for scheduled discussions and communicate real-time with experts and other small business owners to learn more about trends and best practices. Podcasts from renowned small business experts John Jantsch, Steven Strauss and Susan Wilson Solovic have also been added to enhance the user experience.
"AT&T's continued commitment to serving small business customers through Onward Small Biz underscores AT&T's role as a leader in online experience for this market," said Kneko Burney, president of Compass Intelligence. "Specifically, AT&T's small business site creates a valuable platform for sharing information and resources and for facilitating meaningful dialogue between small business owners and industry experts."
Complementing AT&T's commitment to help small businesses, the Onward Small Biz Web site has extended its reach and established a social media presence on Facebook, Flickr, YouTube and Twitter. By extending its reach to small business owners and experts no matter where they are, AT&T can make sure that its small business resources can be accessed by anyone at any time.
"This recognition supports AT&T's commitment to being a trusted small business adviser," said Roman Pacewicz, senior vice president, Regional Business Markets for AT&T. "The Onward Small Biz site distinguishes AT&T from the competition with easy and free access to a bank of valuable articles, online seminars and relevant expert advice."
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About Compass Intelligence
Compass Intelligence, a consulting and market analytics company, specializes in segment and vertical market intelligence for the high-tech, IT and telecom industries. Compass Intelligence offers clients a completely new research experience with a unique and intuitive online intelligence tool, INSTANT Access. The company provides market intelligence, forecasts, competitive analysis, market data, insights, and announcement analysis for multiple markets. Discover the Compass Intelligence difference and visit http://www.compass-intelligence.com.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available att http://www.att.com.
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