AT&T is Hooking Up Virtual Rockers with Guitar Hero World Tour
Free Games, Exclusive Songs and a Music Gear Sweepstakes to be Delivered Exclusively from AT&T
Dallas, Texas, November 12, 2008
Pull out the leather pants, call up your groupies and unleash your inner rock star. In conjunction with Activision Publishing Inc., AT&T Inc. (NYSE:T) today announced that aspiring rockers can soon get VIP access to Guitar Hero® World Tour, the recently released installment in Activision's massively popular Guitar Hero® franchise.
AT&T is now offering a rockin' deal to qualifying AT&T customers. Those who purchase new AT&T High Speed Internet or qualifying new U-verseSM TV plans will receive the Guitar Hero World Tour Complete Guitar Game, which includes the Guitar Hero World Tour console game and a new guitar controller. To sign up for service and get the game, customers can visit a participating AT&T retail store or call 800-288-2020. For more information, visit www.att.com/guitarhero.
The game will feature AT&T branding in three of the game's concert venues. Players will get to rock out in the game's version of San Francisco's AT&T Park and will also see AT&T billboards in the Pan Tang Bay and Times Square in-game venues.
"The Guitar Hero fans here at AT&T — and there are a lot of them — are thrilled about our participation in this year's game," said Glenn Broderick, executive director-Gaming, AT&T. "Guitar Hero World Tour is the best Guitar Hero yet, and we're excited to make it available to our customers."
In addition, AT&T's wireless customers will have exclusive access to mobile game enhancements. Those who purchase Guitar Hero World Tour Mobile, available Nov. 14, will be able to download one of four exclusive game songs starting in December by:
1) accessing the AT&T MEdia Mall from the main menu of their wireless device and clicking on Shop Games, 2) visiting www.att.com/guitarhero or 3) texting HERO to 7189. The other three songs will be available for download in early 2009.
"Guitar Hero III Mobile was a smash hit, and now we're going bigger and better with Guitar Hero World Tour Mobile by giving customers access to exclusive songs from the mobile game," said Rob Hyatt, executive director of Premium Content Services, AT&T Mobility and Consumer Markets. "The chance to take two hot trends — customizing mobile phones with music downloads and playing your favorite games — and integrate them into one cool experience is something we're really excited about taking to our customers."
AT&T is also holding a sweepstakes in which the winner will get the music gear he or she needs to start a real-life band. Visitors to www.att.com/guitarhero can register for a chance to win a guitar, bass, drums and a $1,000 gift certificate from Guitar Center®, the world's largest chain of musical instrument retailers. The sweepstakes is generally open to all U.S. residents now through March 31, 2009. No purchase necessary. See sweepstakes rules for full details.
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AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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Guitar Hero World Tour
©2008 Activision Publishing, Inc. Activision and Guitar Hero are registered trademarks of Activision Publishing, Inc. All rights reserved. Activision is not a sponsor of this promotion, and the "Guitar Hero World Tour" name, logo, and/or materials are used solely for purposes of AT&T premium description. Activision Publishing, Inc. is not a sponsor of this Sweepstakes.
About Guitar Center
Guitar Center is the world's largest retailer of guitars, amplifiers, percussion instruments, keyboards, and pro-audio and recording equipment. Our retail store subsidiary presently operates 214 Guitar Center stores across the nation. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. In addition our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. More information on Guitar Center can be found by visiting the Company's Web site at www.guitarcenter.com.
*Activision Publishing, Inc. is not a sponsor of these contests/sweepstakes. Activision's name and logo, and/or the Guitar Hero name, logo, and/or materials are used for purposes of promotion and/or prize description only and such use is not intended to suggest or imply Activision's active participation in any aspect of the design or administration of the contests/sweepstakes, including without limitation creating the official rules and awarding prizes.
Guitar Hero® World Tour © 2008 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.