AT&T And ChaCha Announce Strategic Relationship
Dallas, Texas, December 3, 2008
AT&T Inc. (NYSE:T) today announced a strategic relationship between AT&T and ChaCha, one of the fastest growing text messaging mobile search services in the industry. As part of the agreement, ChaCha will use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (1-800-2-242242).
The two companies also will work together to further enhance ChaCha's free mobile-answers service and explore opportunities in both text and voice ad-based services. ChaCha will continue to provide free answers to any question — anytime, anywhere — to and from any activated wireless phone. Questions can cover any topic, from science to culture to sports and more.
"AT&T continues to look for new ways to make its voice and local search services tailored to the needs of today's consumer — in the voice space specifically, beyond just traditional name and number searches," said Susan Johnson, senior vice president of AT&T Customer Information Services. "Our work with ChaCha provides a great opportunity — really, another vehicle — to put information and answers right at people's fingertips."
Scott Jones, chief executive officer of ChaCha, said: "This is a groundbreaking venture for us. We will now be able to combine our efforts and enhance the service for our users and advertisers who want to reach this coveted young demographic with relevant and targeted SMS advertising."
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ChaCha, a free mobile answers service, allows users to call 1-800-2ChaCha™ or text questions to ChaCha (242242™) on mobile phones and receive answers within minutes. ChaCha expert guides — trained and skilled individuals — use ChaCha's powerful internal patent-pending search tools to respond to any query. For more information about ChaCha's newest features, go to www.chacha.com. For more information about how to maximize the power of mobile answers to take your marketing campaigns to a new level on the mobile frontier, visit ChaCha's 1:1 Mobile Marketing Solutions partner site at: http://partners.chacha.com/.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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