Avis Budget Group and RaySat Broadcasting Corporation to Bring Satellite TV to Rental Car Travel
Parsippany, New Jersey, January 8, 2009
Avis Budget Group and RaySat Broadcasting Corp. are teaming up to make road trips more enjoyable by offering Avis and Budget Rent A Car customers AT&T CruiseCastSM, a new satellite television service that delivers popular news, family, sports, comedy and music channels while traveling.
Starting in the second quarter of 2009, Avis and Budget customers can rent AT&T CruiseCastSM at select locations for $8.95 per day or $62.65 per week. The unit uses a receiver and compact, low-profile external antenna to provide 22 popular satellite television channels and 20 satellite radio channels to a rear seat entertainment unit.
AT&T CruiseCastSM utilizes video-buffering technology to automatically store up to three minutes of content so that viewers can continually watch programs even if there are obstructions such as an overpass, a tall building or trees. The channel line-up includes the Disney Channel, Disney XD, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, COMEDY CENTRAL, MSNBC, CNN Mobile Live and CNBC.
"Parents and road warriors alike appreciate ways to make long drives seem shorter," said Michael Caron, vice president of product and program development at Avis Budget Group. "The AT&T CruiseCastSM service lets our customers take their favorite channels with them on the road and makes choosing to rent with Avis or Budget easier than changing the channel."
"We are very excited to bring this new offering to Avis and Budget customers," said Winston Guillory, president of RaySat Broadcasting Corp. "The service provides a great benefit to both business and leisure travelers, and for parents, it ends the refrain 'are we there yet?'"
About RaySat Broadcasting Corporation
RaySat Broadcasting Corporation is a privately held U.S. company that is introducing Total In-Car Entertainment to the marketplace through the revolutionary AT&T CruiseCastSM service with the AT&T CruiseCastSM brand. Headquartered in Dallas, TX, RaySat Broadcasting Corporation capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUV's that also provides continual coverage on-the-go thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. RaySat Broadcasting Corp. is an affiliate of Vienna, VA-based global satellite-antenna innovator RaySat™, Inc., a leading manufacturer and supplier for the mass market of cost-effective, low-profile satellite antennas that enable communication on the move.
About Avis Budget Group
Avis Budget Group, Inc. (NYSE: CAR) is a leading provider of vehicle rental services, with operations in more than 70 countries. Through its Avis and Budget brands, the Company is the largest general-use vehicle rental company in each of North America, Australia, New Zealand and certain other regions based on published airport statistics. Avis Budget Group is headquartered in Parsippany, N.J. and has more than 28,000 employees. For more information about Avis Budget Group, visit www.avisbudgetgroup.com.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.