AT&T Mobility and Consumer Markets and DIRECTV Launch AT&T | DIRECTV Service, With Quad-Play Bundle Offers Cable Can't Match
Co-Branded Satellite Service Provides More Choice, Convenience and Savings, With More to Come From These Two Trusted Entertainment Brands
Dallas, Texas, El Segundo, California, February 2, 2009
AT&T Mobility and Consumer Markets and DIRECTV, Inc. (Nasdaq:DTV) today launched AT&T | DIRECTV, a co-branded satellite service. AT&T | DIRECTV gives a compelling TV choice to the millions of consumers across the 22 states where AT&T operating companies offer wired residential broadband and voice services — as well as exclusive ongoing discounts when combined with other AT&T services.
Through the new alliance, customers can enjoy AT&T | DIRECTV programming packages as part of an AT&T service bundle, including quadruple-play bundles with TV, broadband, home phone and wireless services — something cable competitors do not offer today.
In the future, AT&T Mobility and Consumer Markets and DIRECTV plan to extend their combined services to bring more integrated and interactive features to consumers. By combining AT&T broadband and wireless assets with DIRECTV's exclusive content, AT&T | DIRECTV customers will be able to access and connect with their favorite programming across the three screens — the TV, PC and wireless devices.
"Consumers today are looking for TV programming, features and equipment that enhance their entertainment experience, at a great price and as part of a complete, integrated bundle of services," said Jeff Weber, vice president of video services for AT&T Operations Inc. "By combining the strengths of our companies, we're well positioned to grow our subscriber base and build the foundation for future innovative features and integrated services."
Paul Guyardo, DIRECTV chief sales and marketing officer, said: "This is really a game-changing event in the industry because it enables us to give customers a stellar television experience whenever and wherever they want. Our alliance gives consumers an integrated bundle of services that blows cable away."
AT&T | DIRECTV is part of the AT&T Advanced TV portfolio, which makes bundled TV service available to every AT&T customer through either Internet Protocol (IP)-based AT&T U-verseSM TV or AT&T | DIRECTV satellite service.
AT&T | DIRECTV gives customers who are not yet able to order U-verse TV the option of satellite service, and replaces a previous agreement with DISH Network. Current subscribers to AT&T | DISH Network® service will continue to receive the same quality service they enjoy today.
For additional information or to order AT&T | DIRECTV service, please visit www.att.com or call 1-800-ATT-2020.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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