National Spokeswoman Eva Longoria Parker to Accept $200,000 Donation from AT&T to Benefit PADRES Contra El Cancer
AT&T's Three-Year Campaign Has Raised Approximately $700,000 to Support Young Cancer Patients and Their Families
Burbank, California, March 2, 2009
AT&T* today announced a $200,000 donation to PADRES Contra El Cáncer (PADRES) national spokeswoman Eva Longoria Parker to benefit the organization. PADRES is a nonprofit organization committed to improving the quality of life for Latino children with cancer and their families.
"We are extremely grateful for AT&T's generosity and commitment to PADRES and the Latino community," said Longoria Parker, actress and PADRES national spokeswoman. "The money AT&T raised will help us continue supporting families coping with the devastating effects of childhood cancer."
The donation is the result of AT&T's third annual campaign, which consisted of a fundraising effort to increase awareness of childhood cancer and collect donations from customers at more than 130 retail stores in the Greater Los Angeles area. Throughout the five-week program, AT&T offered a promotion throughout the duration of the campaign called "Get $100 and Help a Child with Cancer," in which customers who purchased AT&T Advanced TV and wireless service received $100 cash back and were encouraged to donate a portion of those savings to PADRES.
"In times like this it's more important than ever to provide help to those in need," said Andy Shibley, vice president and general manager of AT&T's Greater Los Angeles area. "AT&T has a long-standing tradition of supporting charitable organizations and initiatives that strengthen the community, and we're pleased to help support PADRES in giving hope to so many families."
Cancer affects approximately 1,500 children annually in California; nearly 50 percent of those children are Latino. Cancer remains one of the leading causes of death among children under 15 years old and is second only to accidents in most age groups.
"With nearly 50 percent of the children suffering from cancer in California being Hispanic, PADRES is providing critical support for families that need it most," said Beto Cuevas, three-time Grammy winner and PADRES Ambassador. "Thanks to AT&T's campaign, we can continue to help young cancer patients and their families."
To date, AT&T has donated approximately $700,000 to PADRES to aid in the organization's mission. For more information about PADRES, visit http://iamhope.org.
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
ABOUT PADRES Contra El Cáncer PADRES Contra El Cáncer (PADRES) is an organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL races and ethnic origins. No family is turned away. Celebrating over 23 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Please join our spokespeople Eva Longoria Parker and Fernando Del Rincón in the fight against childhood cancer. To learn more about PADRES, visit www.IAmHOPE.org.
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