AT&T Developer Summit Returns to Las Vegas

Developer Event Will Focus on Platform Diversity and Fragmentation Features executive keynote, technical presentations and roundtable discussions

Dallas, Texas, March 19, 2009

26620

In step with its vision to help developers remain at the forefront of the wireless revolution, AT&T* announced its Developers Summit will return to Las Vegas on March 31, the week of CTIA Wireless 2009.

This high level technical event, sponsored by AT&T devCentral, is geared towards developers of software and hardware mobile solutions interesting in learning more about one of the most important issues in wireless development: fragmentation. The event is designed to provide guidance and insight for developers building applications and devices for various wireless platforms used by AT&T, including Microsoft Windows Mobile, RIM, Symbian, Palm OS, iPhone and Java.

Developers will have a chance to meet with AT&T experts along with representatives from operating system vendors, handset makers, and independent organizations during the half-day event, titled "Addressing Platform Diversity & Tackling Fragmentation."

Jeff McElfresh, vice president of AT&T emerging device product development and operations, will kick off the summit with a keynote presentation outlining AT&T's strategy to introduce wireless capabilities into a wide variety of emerging devices beyond the traditional handset. McElfresh will explain how AT&T is helping both software and hardware developers take advantage of this new growth sector.

Following the keynote, Carolyn Billings, executive director of AT&T product marketing management, will deliver an "AT&T Developer Program and Stocked Devices Update", followed by Ed Schmit, Associate Director of the AT&T Developer Program who will walk participants through a presentation on "Trends in Platform Diversity". John Jackson, Vice President of Research at CCS Insight, will then deliver an hour-long presentation on "Platform Diversity, Fragmentation, and Time-to-Revenue for Next-Generation Mobile Applications and Services."


For the first time, the annual AT&T Developer Summit will then break into two tracks differentiated by software and hardware. The software track will be comprised of a 60-minute session titled "Expanding Platform Choices & Enabling Development " and will feature three discussions covering "GPS Laptop Connect" by Sierrra Wireless, "OneAPI" by Aepona, and Eclipse and Open Source" by Eclipse Foundation. The hardware track will be delivered by Jeff McElfresh and Cameron Coursey of AT&T's Emerging Devices organization and will focus on "Emerging Devices - Business & Technology Discussion". An hour of roundtable discussions featuring a variety of subject matter experts from AT&T and its partners will round out the event before a dinner reception at 7:30 p.m.

Event materials will be available to all devCentral members post-event at http://developer.att.com.

AT&T was the first major wireless carrier to create a developer relations program in 2002 and now has more than 20,000 developers registered in its program. AT&T offers its customers all of the world's major mobile operating systems, working with developers to create applications and content for BlackBerry, iPhone, Microsoft Windows Mobile, Java, Palm OS and Symbian. 

All of AT&T's mobile applications operate on its GSM network, the world's standard in mobile communications used by more than 88 percent of wireless users worldwide.  GSM is inherently open, making it easy for developers and carriers to bring innovative applications to consumers.

AT&T also offers a Wireless Reference Architecture Guide, one of the most comprehensive resources in the industry to help developers create wireless applications.  The guide, which can be accessed online at AT&T's developer's portal, devCentral, includes a wealth of information on all aspects of wireless technology from operating systems to application lifecycle management.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE®;magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.