AT&T Scores Online Hosting Agreement with the NCAA

Consolidating Web Infrastructure and Application Management Under One Provider Gives NCAA Student-Athletes and Administrators Reliable Online Experience

Indianapolis, Indiana, March 24, 2009

newsrelease


The Web site that provides real-time rankings, sports statistics and multimedia resources to thousands of NCAA student-athletes and associations is enhancing its performance, with faster, more reliable online experiences. AT&T* today announced that The National Collegiate Athletic Association (NCAA) has awarded AT&T Business Solutions, an official NCAA Corporate Champion, a three-year contract for hosting and application management, powered by AT&T Synaptic InfrastructureSM, its next-generation utility computing platform.

The NCAA sought a single provider to manage and proactively monitor the Web content and IT infrastructure of its NCAA.org site, primarily designed for NCAA schools and student-athletes. AT&T is providing a flexible solution that facilitates speedy, simpler site functionality and can handle spikes in Web traffic especially during seasonal peak traffic times around NCAA March Madness and other sports-related collegiate activities, such as NCAA recruiting seasons.

AT&T's certified professionals will manage NCAA's IBM® Lotus® Web Content Management™ and WebSphere® Portal solutions to create an interface that Web managers use to add, catalog and publish sports data and programs. IBM WebSphere® Portal management, the power behind the site, facilitates reliable upkeep of the site's applications, saving NCAA from potential costly downtime and freeing NCAA's in-house IT resources to focus on other strategic initiatives.

"Having a single source for all our Web needs allows the NCAA technology team to develop greater online services for our business, our student-athletes and their sports," said Jim Isch, Chief Financial Officer, NCAA. "AT&T's world class solutions keep our site and applications in peak performance around-the-clock, enhancing our productivity and our visitors' Web site experience."

The NCAA's Web application solution will be deployed on AT&T's Synaptic Hosting platform, which delivers bandwidth on demand to provide a quality online experience for users no matter the season. Meeting the demands of real-time Web traffic, AT&T Synaptic Infrastructure adds another layer of reliability such that all facets of NCAA.org are accessible to users when they need them.

"AT&T is a trusted online technology advisor beyond being our provider of communications solutions," added Isch. "AT&T offers a single source for management, with the service and proactive monitoring needed in today's 24/7 digital world. We're providing a greater experience for our audiences and elevating the importance of NCAA sports in America."

As an Official NCAA Corporate Champion since 2002, AT&T has supported the NCAA in various capacities as a way to engage NCAA fans and AT&T customers. AT&T also provides NCAA content to fans through its MobiTV service for wireless devices.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have AT&T as an official Corporate Champion.

**NCAA is a trademark owned by the National Collegiate Athletic Association.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss.