AT&T Keeps Parents and Kids Connected with New AT&T FamilyMap Tool and Affordable New Devices

Application Lets Users View Locations of Family Members from Mobile Device or PC

Buy a Samsung Quick Messaging Phone for As Low as $49.99 and Get another One Free After Mail-in Rebate

Dallas, Texas, April 15, 2009

newsrelease


Staying “dialed” into your kids has never meant more. AT&T* today announced the availability of AT&T FamilyMap, a new tool that makes it easy to locate a family member's phone via web browser on a PC or mobile device. In addition, AT&T announced a new Mother’s Day promotion featuring three Samsung quick messaging phones, each with a full keyboard that makes it easier to stay in touch, whether through text messaging, e-mail or AT&T FamilyMap.

AT&T FAMILYMAP
For on-the-go families, AT&T FamilyMap is a convenient new tool that lets customers see the location of family members on a map from a PC or AT&T wireless phone.

The service enables users to see details such as location on a map and surrounding landmarks like schools and parks. Users can also toggle between satellite and interactive street maps. Families can customize their mapping experience by assigning a name and photo to each device within their account, and can also label places they visit frequently, like “Home” or “Soccer Field.”

Through the tool’s schedule checks option, parents can receive alerts at specified times via text or e-mail. For example, parents could request a schedule check every weekday at 4 p.m. to check on their child’s location. In another scenario, parents of a teenager who drives could use the tool to check on their child’s location instead of calling or texting the teen, which might present a distraction while the teen is on the road.

“AT&T FamilyMap is a terrific tool to help busy families keep track of each other, as well as a great way to check up on loved ones for any reason, such as to touch base with elderly family members,” said Mark Collins, vice president of Voice and Data Products for AT&T Mobility and Consumer Markets. “More than 60 percent of AT&T wireless customers are part of a family plan or multiple line account, so there’s a considerable number of our subscribers whom we believe will find this service beneficial.”

Users may locate any phone with which a billing relationship is established — for example, phones that are part of the same wireless account.

In keeping with AT&T’s industry-leading stance on privacy, AT&T FamilyMap includes tools that give the primary account owner control in managing privacy preferences. All users on the account receive a text message when their phones first become locatable through AT&T FamilyMap, and those users will receive periodic reminders that their phones can be located. Alternately, the account owner has the option of notifying a phone every time location information is requested. Additionally, account owners receive notification when location information for a phone not already being tracked is requested through the application, and he or she can then choose whether to allow the request.

The service is compatible with all AT&T postpaid mobile phones. Location information is returned with the highest precision when A-GPS (assisted-GPS) technology is available. Alternative location-finding technologies will be utilized to locate users when A-GPS in unavailable1

Users can locate up to two phones on an account for a monthly subscription of $9.99, or up to five phones for $14.99 per month. Customers who sign up for the service will receive the first 30 days free2. Standard data usage charges apply, and an unlimited data plan from AT&T is recommended.

GIFT IDEAS FOR MOM
As the Mother’s Day holiday approaches on May 10, AT&T is offering three Samsung messaging phones at affordable buy-one-free, get-one-free prices.

  • Samsung Propel: At $49.993 (after mail-in rebate), the Propel features a sliding body that reveals a full QWERTY keyboard. It comes in orange, blue, red, and white and red, and includes access to popular features such as instant messaging, Mobile Email, AT&T Navigator, CV, AT&T Video Share calling, AT&T Mobile Music, a 1.3 megapixel camera and more.
  • Samsung Eternity: Moms who can’t miss their favorite TV shows while on-the-go will enjoy the Eternity, a multimedia-rich touchscreen device that supports AT&T Mobile TV. Offered at $129.993 (after mail-in rebate), the Eternity takes advantage of the nation’s fastest 3G network using applications such as Video Share calling, AT&T Navigator, mobile email and instant messaging. AT&T Mobile TV offers live programming from leading entertainment brands CBS Mobile, CNBC, Comedy Central, ESPN Mobile TV, FOX News, FOX Mobile, NBC 2Go, MSNBC, MTV, Nickelodeon, CNN Mobile and PIX. New subscribers can go to an AT&T store or visit www.att.com/mobiletv to sign up for a free 60-day trial4.
  • Samsung Impression: The recently launched Impression offers a cutting-edge, high-resolution touchscreen that’s paired with a full sliding keyboard that makes messaging a breeze. The Impression features a 3.0 megapixel camcorder-capable camera and 3.2-inch screen that’s all touchscreen on the outside and all buttons on the inside. The Impression is a top-of-the-line gift for Mom offered at $199.992 (after mail-in rebate).

All three Samsung quick messaging phones are A-GPS-enabled, a terrific option for users of AT&T’s new family locator service.

AT&T FamilyMap was developed jointly by AT&T and WaveMarket Inc., a leader in family safety and location platform solutions. More details on the service are available at www.att.com/familymap.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T, Inc.

1 Device to be located must be turned on and on the AT&T Network. Coverage not available in all areas. Service availability, timeliness or accuracy of location is not guaranteed.
2 Users must cancel free trial of AT&T FamilyMap within 30 days or be automatically subscribed at a cost of $14.99 or $9.99 per month depending on plan. Customers can cancel from the “My Accounts” portal on their handset or by calling AT&T Customer Care.
3 For the Samsung Propel pay $99.99, and after mail-in rebate, receive $50 AT&T promotion card. For the Samsung Eternity pay $179.99, and after mail-in rebate, receive $50 AT&T promotion card. For the Samsung Impression pay $249.99, and after mail-in rebate, receive $50 AT&T promotion card. A two-year service agreement is also required. AT&T promotion card valid wherever major credit cards are accepted and for 120 days after issue date. May be used to pay wireless bill. Not redeemable for cash and cannot be used for cash withdrawal at ATMs or at automated gas pumps. Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Up to $36 activ. fee applies. Equipment price & avail may vary by mrk & may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $20 restocking fee may apply to equipment returns; thereafter up to $175. Some agents impose add’l fees. Unlimited voice services: Unltd voice svcs are provided solely for live dialog between two individuals. No additional discounts are available with unlimited plan. Offnet Usage: If your mins of use (including unltd svcs) on other carrier’s networks (“offnet usage”) during any two consecutive month exceeds your offnet usage allowance, AT&T may at its option terminate your svc, deny your contd use of other carriers’ coverage, or change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 mins or 40% of the Anytime mins incl’d with your plan (data offnet usage allowance is the lesser of 6 MB or 20% of the KB incl’d with your plan).
4 Users must cancel free trial of AT&T Mobile TV within 60 days or be automatically subscribed at a cost of $15 per month. Customers can cancel from the “My Accounts” portal on their handset or by calling AT&T Customer Care.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s lists of the World’s Most Admired Companies and America’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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