AT&T Unveils New Interactive Retail Store in Omaha

New Store Design Brings AT&T's Products and Services to Life

Omaha, Nebraska, April 15, 2009

newsrelease


AT&T* today announced the opening of the recently relocated retail store in Omaha, unveiling a unique way to experience and shop for an array of communications and entertainment services. Located at 7820 Dodge Street, the nearly 3,000-square-foot AT&T store is larger and more expansive than the traditional layout and features several new retail concepts.

Among the new store features is the Guided Selling station, which customers can use independently or with the assistance of an AT&T representative. The kiosk enables customers to sort, compare and select the best wireless device and service plan to fit their needs. The kiosk also provides information on GoPhone®, wireless data access for laptops and smartphone data plans. This easy to use kiosk gives customers the opportunity to learn more about the features and devices that best suit their wireless lifestyle.

"We're delighted to have AT&T and this beautiful new store as part of our local business community," said State Sen. John Nelson. "AT&T and Nebraska are a great match. AT&T is a world-class company offering good jobs, and Nebraska offers an attractive work force. The result of this marriage is continued growth and prosperity for the state, Omaha and AT&T."

"This distinctive new design completely encompasses what AT&T is all about. Customers are able to test-drive our products and services, before selecting the product that keeps them connected anywhere and anytime," said David Fine, vice president and general manager for AT&T Mobility and Consumer Markets in Nebraska. "Our goal is to make our customers' in-store experience as pleasant as possible and that begins with a convenient store location, expansive layout and knowledgeable staff."

AT&T's expansive line of wireless products and services come to life through hands-on interaction and personalization stations that showcase the latest in communications and entertainment, including:

  • Entertainment and Style. Customers can access all of AT&T's music offerings from Napster Mobile®, iTunes, eMusic Mobile, MusicID, Pandora and XM Radio Mobile™ on wireless phones, Bluetooth® headphones and Bluetooth external speakers. Customers can also transfer songs via a laptop or mobile phone. For gamers, AT&T experts will show customers how to download games to wireless phones and laptops at this station.
  • Productivity Solutions. Geared toward road warriors, on-the-go customers and small business owners, this front-of-store station will include wireless phones, PDAs, smartphones, as well as GPS and Bluetooth accessories. Customers can learn about AT&T Mobile Banking, how to access e-mail and Microsoft® applications on devices, and how to use multimedia messaging and photo- and video-sharing capabilities.
  • Talk, Text and Browse. Customers can browse the latest, coolest GoPhone® and Push To Talk devices, and test drive AT&T's quick messaging mobile phones like the Samsung PropelTM, which are designed to make messaging faster and easier than ever before.

AT&T offers the nation's fastest 3G network according to recent data compiled by leading independent wireless research firms. AT&T's wireless network is based on GSM (Global System for Mobile Communications) technologies, the most open and widely used wireless network platform in the world. As a result, only AT&T can offer 3G data roaming in more than 70 countries, as well as voice calling in more than 200 countries, in addition to AT&T's continuous 3G expansion in the U.S. AT&T's 3G network is now available in nearly 350 U.S. major metropolitan areas.

The Omaha store is open Monday thru Friday, 10 a.m. to 8 p.m., Saturday, 10 a.m. to 6 p.m. and Sunday, 12 a.m. to 5 p.m. For more information, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE®magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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