Kansas City Royals, AT&T and Cisco Deliver Innovative and New Sports Viewing Experience to Fans in Kauffman Stadium

Kansas City, Missouri, April 23, 2009

newsrelease


Thanks to a new project between the Kansas City Royals and AT&T*, baseball fans will receive an immersive interactive video experience from Cisco at the newly renovated Kauffman Stadium, home of the Kansas City Royals. Under the project, the Royals have implemented Cisco StadiumVision™ which is a centrally managed, fast video processing and distribution technology that delivers customized video content to different sections of a stadium in standard and high definition format. With the deployment of Cisco StadiumVision, baseball fans will be closer to the game and their favorite players on the field.

As part of this technology deployment at Kauffman Stadium, AT&T re-sold the Cisco StadiumVision video technology to the Royals along with AT&T local and long distance services and AT&T Managed Internet Service to improve the overall fan experience. As part of the solution, AT&T designed and installed the state of the art Cisco network infrastructure including IP telephony which will allow full integration of video, voice, data and wireless services into one next-generation network that connects the team to its fans in new ways. Fans will be able to view sports news and scores, weather and traffic without missing a moment of game action on the field.

With the Cisco StadiumVision implementation, more than 400 video monitors have been deployed throughout Kauffman Stadium. Cisco StadiumVision allows the Royals to more cost-effectively deliver live game video and customized content to each video monitor throughout the stadium, addressing the needs of multiple fans and venue patrons. After games, the video monitors can provide fans and stadium patrons with exit directions, traffic information and real-time weather updates.

During stadium renovations, AT&T also provided a hosted solution designed such that the Royals organization could more efficiently transition into the renovated facility without interruption to business operations. “Technology enables us to enrich the experience for our fans, who are celebrating 40 years of Royals baseball this year,” said Kevin Uhlich, senior vice president of business operations for the Kansas City Royals. “AT&T and Cisco not only enable us to put more fans in the seats, but also generate additional revenue through offering innovative advertising opportunities to our partners.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T, Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss.