AT&T Small Business Resource Recognized for Leadership and Innovation in Overall Online Customer Experience
AT&T Onward Small Biz Web Site Leads Telecom Industry with Interactive Courses and Robust Multimedia
Dallas, Texas, May 20, 2009
AT&T* today announced that Compass Intelligence, a leading high-tech and telecommunications market research firm, has recognized AT&T as one of the leaders in online customer experience for small and midsize business customers.
Based on both vendor and primary research, the study highlights the AT&T Onward Small Biz Web site (www.att.com/OnwardSmallBiz) as standing out from the competition to be the top resource among telecommunications providers and No. 2 overall for small businesses online. Last year, AT&T also ranked tops among telecom companies and was No. 3 overall.
The Onward Small Biz Web site offers free resources including small business advice, online courses, podcasts, online seminars and opportunities to ask questions directly to small business thought leaders and experts. Built specifically for small businesses, the Onward Small Biz site showcases success stories and keeps business owners — regardless of telecom or technology provider — on the cutting edge of business solutions.
Compass Intelligence recognized AT&T for providing users with the ability to browse site content by using interactive tabs on the main AT&T home page. Visitors interested in small business resources can easily jump from the AT&T small business home page to the Onward Small Biz site, which continues to offer small business employees and owners a user-friendly and personalized experience.
Additionally, Compass Intelligence highlighted the Onward Small Biz “Watercooler” section, which has been recently enhanced to further develop the site’s robust online community resource element. Watercooler visitors register for scheduled discussions and communicate real-time with experts and other small business owners to learn more about trends and best practices. Podcasts from renowned small business experts John Jantsch, Steven Strauss and Susan Wilson Solovic have also been added to enhance the user experience.
“AT&T’s continued growth in the small business segment supports AT&T’s commitment to bringing advanced technology solutions to everyone,” said Kneko Burney, president of Compass Intelligence. “The ‘Need to Know’ series of informative content and the ongoing addition of compelling multimedia has helped to further open the line of dialogue between AT&T and small businesses.”
Complementing AT&T’s commitment to help small businesses, the Onward Small Biz Web site has extended its reach and established a social media presence on YouTube (www.youtube.com/user/ATTSmallBusiness) and Twitter (www.twitter.com/onwardsmallbiz). By extending its reach to small business owners and experts no matter where they are, AT&T can make sure that its small business resources can be accessed by anyone at any time.
“This recognition by Compass Intelligence reinforces AT&T’s position as a trusted small business adviser,” said Chris Roy, vice president, Small Business Solutions for AT&T. “The Onward Small Biz site continues to provide timely and practical insights to help small businesses maintain their competitive edge.”
For more information about AT&T’s ranking in the Compass Intelligence report, please visit http://www.compassintelligence.com/Features/SpotlightPulse/tabid/106/Default.aspx.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About Compass Intelligence
Compass Intelligence, a consulting and market analytics company, specializes in segment and vertical market intelligence for the high-tech, IT and telecom industries. Compass Intelligence offers clients a completely new research experience with a unique and intuitive online intelligence tool, INSTANT Access. The company provides market intelligence, forecasts, competitive analysis, market data, insights, and announcement analysis for multiple markets. Discover the Compass Intelligence difference and visit http://www.compass-intelligence.com.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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