AT&T Names Esther Lee Senior Vice President Brand Marketing and Advertising

Dallas, Texas, May 29, 2009

newsrelease


AT&T* today announced the appointment of Esther Lee as senior vice president-Brand Marketing and Advertising, AT&T Operations, Inc. In this newly created position, Lee will oversee all brand marketing and advertising creative and media strategy for the world’s largest telecom company.

“We’re pleased to have one of the top leaders in brand marketing and advertising join AT&T at a time when new mobile and Internet technologies are redefining how people communicate and connect,” said Cathy Coughlin, senior executive vice president and global marketing officer, AT&T Inc. “Esther has an outstanding track record of global brand management, strategic execution and creative excellence, and she’s a terrific addition to our leadership team.”

Prior to joining AT&T, Lee served as Chief Executive Officer of North America and President of Global Brands for Euro RSCG Worldwide, where she was responsible for managing the network’s 23 North American marketing and advertising services companies and 42 global brands. Previously, she served five years as Global Chief Creative Officer for The Coca-Cola Company where she led creative strategy and development of fully-integrated campaigns for global brands and the operating models to support their global application.

“As someone who believes in the power of brands to help drive shareholder value, I cannot think of a more exciting opportunity or a better time to lead this effort at AT&T,” said Lee. “The pace of innovation in the industry and our leadership within it allow AT&T to provide a new kind of partnership between the brand and millions of people. I look forward to joining this Fortune 10 company in driving brand, creative and operational excellence in support of customer relationships at every touchpoint.”

Lee will be based at AT&T headquarters in Dallas.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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