AT&T Brings Tiger Jam XII Home to Fans via Exclusive Video Content to the PC, TV, and Wireless Phone
Offers Tips and Behind-the-Scenes Footage of Tiger Woods
Dallas, Texas, June 12, 2009
AT&T* and Tiger Woods have found a new way to connect the Tiger Woods Foundation with fans everywhere: through sharing new, exclusive behind-the-scenes footage of Woods from a private golf clinic during Tiger Jam XII presented by AT&T. The new video content is now available from AT&T on the three screens that matter most to consumers: the TV, PC and wireless phone.
Tiger Jam XII presented by AT&T was held May 15 and 16, 2009 at the Mandalay Bay Events Center and Cascata Golf Course in Las Vegas. Since 1998, Tiger Jam, hosted by Tiger Woods, has raised more than $11 million for the Tiger Woods Foundation and select Las Vegas based charities through its sold-out performances and one-of-a-kind auction items.
Expanding the reach of the charity event, AT&T is now extending the on-demand content from a recent private golf clinic with Woods to golf fans everywhere. Content is now available for free in the AT&T U-verseSM TV On Demand library and the AT&T FanZone (http://fanzone.att.net/). And, AT&T wireless customers are the only fans with mobile access to the new on-demand video from their wireless devices with Cellular Video (CV) services. Wireless footage will also be archived for the next 90 days, and will include golf tips from Woods and behind-the-scenes footage from the event.
“Tiger Woods is celebrated for his talent, leadership, and his philanthropy — three things we care a great deal about at AT&T,” said Jason Simpson, Director of Marketing Communications, Corporate Sponsorships, AT&T. “We’re glad to connect more fans with this celebrated charity event through the new video content we’re launching.”
Tiger Jam was created by the Tiger Woods Foundation, an organization dedicated to empowering young people to reach their maximum potential. Since its inception in 1996 by Tiger Woods and his father Earl, the Foundation has reached an estimated 10 million young people through character development, career exploration, scholarships and grant-making programs.
The new Tiger Jam XII golf content will be available at no additional charge to AT&T wireless customers with 3G CV-enabled devices and unlimited data plan. Unlimited data packages are available starting at $15 per month.
For the complete array of AT&T offerings, visit www.att.com.
For more information about Tiger Jam and the Tiger Woods Foundation visit http://www.tigerwoodsfoundation.org.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.
© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
