AT&T and Sony Ericsson Launch Two Phones that Give Consumers Instant Access to Their World
The Sony Ericsson C905a Cyber-shot Camera Phone Offers the Ultimate Digital Camera Experience on a Phone and W518a Walkman Phone Makes Mobile Social Networking Easier than Ever
White Plains, New York, Dallas, Texas, Research Triangle Park, North Carolina, July 15, 2009
AT&T and Sony Ericsson deliver the ultimate photography and social networking experiences this summer with the introduction of two new devices, the Sony Ericsson C905a Cyber-shot™ and the W518a Walkman™. These mobile phones offer exciting features that encourage self-expression and allow users to share exciting moments in their lives.
Boasting an impressive 8.1 megapixel camera, the highest resolution ever in a phone from AT&T, and advanced features such as face detection, autofocus, xenon flash and GPS tagging, the C905a Cyber- shot™ camera phone helps photo enthusiasts simplify their lives by using one device to capture moments on the go while also taking advantage of the latest wireless services on the nation’s fastest 3G network.
The W518a Walkman™ phone is the total package in personalized entertainment, revealing a new way to use Facebook®, conversational messaging, highly interactive music features, and a 3.2 megapixel camera. Stay up to date on W518a news and events by becoming a fan of the W518a Facebook page at http://www.facebook.com/SEUSA.
“Sony Ericsson has created two signature phones that enhance the quality of photography and social networking on a phone and take advantage of exciting AT&T services like AT&T Navigator and Video Share,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets. “The C905a is the best camera available in a mobile phone today and the W518a’s unique Facebook® user interface and Walkman music features will elevate how our customers express themselves.”
“We have two new phones appealing to camera lovers and Facebook® users, delivering unique ways for consumers to express themselves,” said Karen Morris, vice president of marketing, Sony Ericsson. “Featuring a broad range of capabilities packed into a slick, easy-to-use slider form factor, the C905a is a versatile choice, whether you’re an avid photographer and early technology adopter, or a proud parent who always wants your digital camera by your side. The W518a is a compact, stylish phone for multitasking consumers who must stay connected to their friends. The addictive Facebook® application combined with great music and multimedia features place users at the forefront of social networking. We’re excited to bring these phones to the U.S. market with AT&T.”
C905a Cyber-shot™ – capture brilliant images with your phone
With versatile new features and a sleek design, the C905a raises the bar set by other camera phones as the first phone that looks, acts and feels like a digital camera. The 2.4-inch scratch-resistant mineral glass screen provides users with a crystal-clear view of their subject, and dedicated camera keys and shortcuts make it easy to point and shoot. This full digital camera experience is packaged in a stylish 3G slider phone.
Highlights of the C905a are face detection, a xenon flash with red-eye reduction and Memory Stick Micro™ (M2™) storage compatible up to 16 GB, so an extensive portfolio of photos can be stored and easily transferred to and from your computer using the included USB cable. The USB cable also enables easy printing from the C905a directly to PictBridge compatible printers. BestPic™ technology captures seven successive photos with one click, allowing the shooter to choose only the best photos to keep. The Smart Contrast feature compensates for areas that are too bright or dark.
The C905a, which Outside Magazine recently awarded “Gear of the Year,” is also loaded with an array of multimedia offerings, including AT&T Video Share, video recording, AT&T Music, FM radio, Mobile Email, AT&T Navigator and instant messaging. With AT&T Video Share, consumers can share their summer experiences in real-time streaming video.
W518a – Stay in tune with your social circle
The W518a is a unique, all-in-one device that enables people to stay connected and express themselves on the go. Packed with social networking features in a thin design, users just open the phone to view Facebook® friends’ status updates and profile photos. One click from the W518a’s standby screen allows social butterflies to update their Facebook® status. Also it’s easy to upload photos to your profile directly from the W518a’s 3.2 megapixel camera.
The W518a is also loaded with other cool innovations to deliver a highly interactive music experience. Advanced Shake Control technology lets users shuffle, skip and control volume with a flick of the wrist. Music buffs no longer have to be tied to their computer to buy music – the W518a lets users purchase and download music over the air from Napster™ Mobile and eMusic Mobile™ via AT&T Music.
In addition to Shake Control for music, Gesture Control technology lets users reject incoming calls or send the alarm to snooze with just a wave of the hand over the W518a’s camera lens.
Pricing and Availability
Both the C905a Cyber-shot™ and W518a Walkman™ will be available in AT&T stores or at www.wireless.att.com beginning July 19. The Sony Ericsson C905a will be available for $179.99 and the W518a for $49.99, both after mail-in rebate with a two-year service agreement. (For the C905a, pay $ 229.99 and after mail-in rebate receive $50 AT&T Promotion Card. For the W518a, pay $99.99 and after mail-in rebate receive $50 AT&T Promotion Card.)
For the complete array of AT&T offerings, visit www.att.com.
1 AT&T Navigator: Standard data charges apply, depending on your plan. Service availability, timeliness or accuracy of location is not guaranteed. You must cancel within 30 days or be automatically subscribed at a cost of $9.99 per month for unlimited routes. You can cancel from the “My Accounts” portal on your handset or call AT&T customer care. Standard data charges apply, depending on your plan.
2 Napster Mobile/eMusic Mobile: AT&T strongly recommends that you have an unlimited data bundle when accessing Napster and eMusic. Data transport charges apply for sampling, ordering, browsing and downloading. Monthly charges continue until service is discontinued. Certain restrictions and monthly charges apply. There may be additional charges for premium messages and content. See att.com/mediaterms for additional terms and conditions. Copies of songs made available online require Internet connectivity and a PC, Windows Vista/XP, Microsoft Internet Explorer 5.1 or higher and Windows MediaPlayer 7.1 or higher. eMusic is a registered trademark and the eMusic logo is a trademark of eMusic.com Inc. in the USA and other countries.
3 AT&T Promotion Card: Card valid for 120 days wherever major credit cards accepted. May be used to pay wireless bill. Not redeemable for cash and cannot be used at ATMs or gas pumps. Some restrictions and other charges apply. See terms at store or at att.com/wirelessrebate. Limited-time offer. Other conditions & restrictions apply. See contract, rate plan brochure and rebate form at store for details. Subscriber must live & have a mailing address within AT&T’s owned wireless network coverage area. Up to $36 activation fee applies. Equipment price & avail may vary by market and may not be available from independent retailers. Data Package may be cancelled anytime. Early Termination Fee: None if cancelled in the first 30 days, but a restocking fee up to $20 may apply; thereafter up to $175. Some agents impose additional fees. AT&T Promotion Card: Allow 60 days for fulfillment. You must be customer for 30 consecutive days to receive Promotion Card. Limited time offer.
4 AT&T Video Share: Video Share not available in all areas. Video Share requires the sender and receiver to have compatible feature & be in a 3G coverage area to share video. Both sender and receiver will be charged for any call minutes. Only the sender will incur Video Share usage charges. AT&T is not responsible for the content of any video.
5 The Sony Ericsson W518a Walkman phone comes complete with a trial version of the Facebook® application. The full version of the Facebook® application requires an unlimited data plan subscription and is available via internet download to the device.
6 Other terms and conditions may apply.
For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About Sony Ericsson
Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s lists of the World’s Most Admired Companies and America’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The Liquid Identity logo and BestPic are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, WALKMAN, Cyber-shot, and Memory Stick Micro (M2) are trademarks or registered trademarks of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. AT&T, AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. Facebook is a trademark or registered trademark of Facebook, Inc. All other marks are the property of their respective owners.