Pernod Ricard Pacific Signs Network Services Contract with AT&T

Auckland, New Zealand, July 16, 2009

newsrelease


AT&T* today announced that Pernod Ricard Pacific, the leading supplier of premium wines and spirits across Australia and New Zealand, has chosen AT&T to provide data communications and network services.

The new contract covers Pernod Ricard's 43 wineries, vineyards and bottling facilities in New Zealand, and its offices in Auckland, Wellington, Sydney and Adelaide. Pernod Ricard will utilize AT&T Virtual Private Network (VPN)  network connection to enable a high degree of flexibility, scalability and cost efficiency whilst maintaining effective redundancy.

The challenge was to design a solution that enabled large offices, vineyards in relatively remote locations, and individual users to be connected seamlessly, giving all users the same level of secure access in a cost effective manner.

"We have worked with AT&T for more than six years for internet services and found AT&T excellent to work with. AT&T New Zealand team has been innovative in their design and very responsive in meeting our needs along the way. The team is also looking at realistic and cost effective solutions that will meet the needs of our business going forward", said Chris Rixon, Governance Manager for Pernod Ricard Pacific.  "In choosing AT&T we have a seamless network, with a single provider managing both our domestic and trans-Tasman requirements."

"Pernod Ricard is a global player that sets high standards. We are delighted they see AT&T as their strategic network service provider," said Roger Payne, AT&T New Zealand General Manager. "This contract is yet another example of how AT&T can help New Zealand organisations with trans-Tasman requirements communicate more effectively, with greater reliability and more efficiency."

About Pernod Ricard Pacific
Pernod Ricard Pacific, the regional entity of Pernod Ricard in the Pacific region, is a leading wine and spirits company employing over 2,000 people and generating a turnover of approximately AUD $1,2b.

Influenced by a strong Australian and New Zealand wine heritage, Pernod Ricard Pacific has a dual role:

  • Brand Owner for Pernod Ricard Australian and New Zealand wines. As a brand owner, they are responsible for winemaking, viticulture and global marketing, managing alongside there four wine strategic brands Jacob's Creek, Wyndham Estate, Montana and Stoneleigh, a large portfolio of locally produced brands including Richmond Grove, Poet's Corner, Morris, Gramp's, Orlando, Trilogy in Australia and Corbans, Church Road, Lindauer, Triplebank in New Zealand, to name a few.
  • Distributor in the Pacific region for the entire wines and spirits portfolio of the Group. As a distributor, they manage domestic sales, marketing and distribution of premium international spirits brands ABSOLUT, Ballantine's, Beefeater, Kahlua and Malibu alongside Chivas Regal, Jameson, Wild Turkey, Martell, Havana Club, Pernod and Ricard as well as their extensive range of leading Australian and New Zealand premium wines, and champagne Mumm and Perrier Jouët.

Pernod Ricard's success is the direct result of the passion and commitment of their people, the exceptional portfolio of leading premium brands and a common bond – a commitment to shared values of conviviality, simplicity, entrepreneurship, integrity and commitment.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verseSM and AT&T │DIRECTVSM brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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