Santa Goes Digital: AT&T Connects Families with Holiday Wishes and Fun from the North Pole Via Texting and U-verse TV

Moms and Dads Can Help Good Children Text Their Holiday List to Santa and Keep Track of Him on the Big Night

Dallas, Texas, November 20, 2009

newsrelease

Good little boys and girls across the country can text their holiday wish-list to Santa and track Santa’s sleigh journey faster than ever this year, thanks to the bearded man in red and some of his helpers, including AT&T.* According to the North Pole, Santa has decided to use the latest digital tools to spread holiday cheer through a holiday texting campaign and a special app on AT&T U-verseSM TV.

AT&T customers who text SANTA to 1224 between now and Dec. 24 will receive an invitation from jolly old St. Nick himself to text back their wish-lists for this holiday season. Thanks to a special agreement between Santa and AT&T, text messages sent to this short code – and the reply text messages from Santa – will be offered at no charge.

Families can also keep up with Santa and enjoy holiday fun for the whole family with a new interactive Santa Tracker app and on-demand holiday entertainment on AT&T U-verse TV. This year, U-verse TV families will be able to visit the North Pole and follow Santa’s every move on Christmas Eve with Santa Tracker. The app is now available to all U-verse TV and High Speed Internet customers at no extra charge on channel 98 for the holiday season.

“If you think Santa and the elves are fast at making toys, you should see them texting! It was clearly the season to go digital,” said Susan Bean, North Pole representative for Santa Claus. “We wanted to give children out there more ways than ever to send Santa their wish-lists and watch what’s going on at the North Pole. So when AT&T offered to make it easy for their customers to text the North Pole and keep dibs on the crew on U-verse TV, we knew we had to jump on it.”

With Santa Tracker, families will be able to read bios for Santa’s reindeer; get holiday arts and crafts project ideas; play sing-a-longs for popular holiday music; read facts about the North Pole; play “Gingerbread Man” and “Repeat” holiday games; and view a countdown to Christmas Eve. You will also be able to vote on whether your family deserves a visit from Santa in the “Naughty and Nice” poll, and you can see instant polling results from other U-verse TV families. And on Christmas Eve, you can watch live reports from the Santa News Network to see if Santa has left the North Pole and track his sleigh as he travels around the globe.

AT&T U-verse TV also has a new “Happy Holiday Movies” section in the On Demand library featuring classic holiday movies. The movies range from $2 to $7 per rental, and are available in Standard Definition (SD), High Definition (HD) or both. From Dec. 14 through Dec. 20, U-verse TV customers can get $1 off their rental of “Nothing Like the Holidays” by entering coupon code “15001” for SD and “115001” for HD in the Offers On Demand app on channel 199.

For details on how to keep up with Santa this holiday, tips and hot deals on gifts that don’t come from the North Pole, and ways to personalize your wireless experience, AT&T invites you to visit www.att.com/holidaygifts — especially if you have made Santa’s “Nice” list.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.

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