AT&T Latino Launches to Bring the Latest in Entertainment and Communications to Social Media-Savvy Hispanics
AT&T's New Social Media Pages on MySpace, Facebook and YouTube Connect with Customers in Their Language of Choice
Dallas, Texas, December 16, 2009
AT&T* announced today the launch of three AT&T Latino channels on Facebook, MySpace and Youtube, as part of its commitment to give Spanish-speaking customers access to the content and services they want, whenever and wherever they want it. The new AT&T Latino social media platforms were designed to keep consumers up-to-speed on AT&T’s entertainment sponsorships, exclusive content, promotions and special offers, along with the latest in technology trends and tips for AT&T products and services.
“Studies show that Hispanics as a group are significantly younger than the general population; this is why it’s crucial to engage young Latinos through social media and do so in a culturally-relevant way,” said Roberto Garcia, executive director, Hispanic Marketing, AT&T. “We have unquestioned leadership in the Hispanic market because we’re committed to meeting the needs of Hispanic consumers of all ages.”
The AT&T Latino page on Facebook was developed to connect with AT&T’s Spanish-speaking customers and complements already-existing English AT&T Facebook pages for AT&T news, entertainment and college recruiting. The page will offer the latest AT&T devices and service news, sponsorships and special events, as well as consumer-related information such as technology education.
The MySpace page has a strong music focus to connect with the younger MySpace user base and to align with AT&T’s Latino artist features on other AT&T sites, such as the Yahoo!-powered Spanish-language web portal, El Portal. The page serves as a hub for music fans to find out the latest on AT&T’s Latin artist collaborations, exclusive ringtones and behind-the-scenes content from the hottest artists. The YouTube channel features exclusive entertainment footage along with videos about AT&T’s philanthropic efforts throughout AT&T’s service regions.
AT&T has been an industry leader in serving the needs of Hispanics and will continue to deliver innovative products to Hispanic consumers. Earlier this year, AT&T launched an online multimedia gallery and reintroduced its consumer education column, La Casa Conectada, on its Spanish-language site, espanol.att.com. The site launched in 2004 and it continues to grow into an online space where consumers can find in-language information about AT&T’s products and services, as well as helpful consumer information such as tips and recommendations tailored to their bicultural needs. Spanish online content is a key part of AT&T’s commitment to deliver the latest in communications and entertainment to Hispanic consumers.
AT&T offers culturally-relevant product and service offers, such as Spanish-language television programming through AT&T’s entertainment strategy, Latin artists’ ringtones and content for mobile phones and long distance calling plans with competitive international rates. For more information please visit espanol.att.com.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.
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