AT&T Announces New Unlimited Plans

Smartphone Leader Increases Value of Nation's Fastest 3G Network and Wide Selection of Industry-Leading Devices

Dallas, Texas, January 15, 2010

newsrelease

AT&T* today announced new unlimited plans across all devices --including its industry-leading lineup of smartphones -- to provide more value and choice for customers who want to talk, text and surf on the nation’s fastest 3G network.

“With more than twice the number of smartphone customers as our nearest competitor, we are committed to offering great value and choice for customers who want to talk, text and surf on the nation’s fastest 3G network,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. “Our new plans reflect customers’ continuing desire to do more with their phones – including talking and browsing the Web at the same time. Plus these new plans make it even more attractive to choose AT&T which already offers customers the best 3G experience and the industry’s most popular and innovative devices.”

The new plans, which will be available beginning Monday, Jan. 18, can be ordered at AT&T’s 2,200 company-owned retail stores and kiosks, through convenient online service at www.att.com, or at one of the thousands of authorized AT&T retail locations.

  • Feature Phone customers may choose unlimited talk for $69.99. Family Talk customers (prices assume two lines) may choose unlimited talk for $119.99 per month. Texting plans remain unchanged at $20 for unlimited plans for individuals and $30 for Family Talk plans.
  • Quick Messaging Device customers may choose unlimited talk for $69.99 and Family Talk customers may choose unlimited talk for $119.99 per month (for two lines). These plans require a minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing packages for new and upgrading customers.
  • All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99. For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.

Beginning Monday, existing AT&T customers can change to any of the new plans without penalty or contract extension with the online account management tool at www.att.com/wireless.

For customers who do not choose an unlimited voice plan, AT&T offers Rollover, which lets customers keep the minutes they don’t use. In addition, AT&T offers A-List, which offers unlimited calling to up to 10 domestic phone numbers.

For the complete array of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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